Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
9 of 31 matches
Only showing matches without dimethicone.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · lowest price $14.97 at Walmart
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta Beauty
CVS$17.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36.01 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Slightly warmer undertoneNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No SPF
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta BeautyCosts $37.01 moreMatches: Very close colourSame radiant finish
Differences: Full rather than light coverageDoes not claim a lightweight feelNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · No SPF
Retailer shade note: rich medium
Low confidence· Digital match
IT Cosmetics Celebration Foundation Illumination
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $36.01 moreMatches: Same radiant finishSame light coverageClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim a lightweight feel
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel
Retailer shade note: Light-medium with cool undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect
Differences: Slightly lighterNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $36.01 moreMatches: Claims a skin-like finishClaims a blurring effectClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: light medium with peach undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyTargetCosts $18.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $18.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetThe closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
040 Caramel
Sand Beige
$12.99
N18
$30
7.5 Medium
$36
320
$30
Medium Warm
$8
Tone 6.2 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Lifter Stix Multi-Use Face Stick in 20, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Stix Multi-Use Face Stick in 20.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Medium Light.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Maybelline Lifter Stix Multi-Use Face Stick 20
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.99 at Target
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Medium Light
Ulta BeautyYour shade $11.99 at Ulta Beauty · lowest price $14.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
