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Fit Me Dewy + Smooth Foundation Toffee dupes and alternatives Maybelline

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol8Vegan4Cruelty-free2Oil-free0With SPF1Mineral2

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Only showing matches without dimethicone.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Tarte Timeless Hydrating Foundation 42S Tan Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
ToffeeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Tarte
42S Tan Sand
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
89
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 10 Tan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
ToffeeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Charlotte Tilbury
10 Tan
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
Overall match
81out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
79
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $36.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Super Serum Skin Tint SPF 40

    Porto Ferro ST10
    Shade match 87
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    MEDIUM 2
    Shade match 85
    $38SephoraSephoraCosts $26.01 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame light coverage

    Differences: Does not claim a lightweight feelNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    M3PEACH
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BD111
    Shade match 87
    $81Ulta BeautyUlta Beauty(product price)Costs $69.01 more

    Matches: Same neutral undertoneSame radiant finish

    Differences: Slightly lighterFull rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Full rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    14 Golden
    Shade match 88
    $58SephoraSephoraCosts $46.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2NEUTRAL
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Toffee (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Very close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    390

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390

    • Very close colour
    • Medium · Warm · yellow undertone

    $30

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 42S Tan Sand, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest shade match42S Tan SandScore
Shade match55% of overall92
Colour89#e4955b#d8925fVery close colourColour difference 2.5 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 3.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 42S Tan Sand.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 10 Tan, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest overall alternative10 TanScore
Shade match55% of overall88
Colour87#e4955b#d99255Very close colourColour difference 2.7 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 3.0
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, combinationBoth marketed for dry/​normal skin
Overall match 81/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 10 Tan.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same light coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • No SPF

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs oil-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 42S Tan Sand

Best price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 10 Tan

Best price
$48SephoraSephora
Costs $36.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.