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Fit Me Dewy + Smooth Foundation Classic Beige dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol6Vegan0Cruelty-free2Oil-free0With SPF0Mineral2

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Only showing matches with buildable coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Laura Mercier Real Flawless Feather Matte Powder Foundation 3N Latte

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
Classic BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
The match
Laura Mercier
3N Latte
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
89out of 100
Colour
84
Depth
89
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Butter Pecan 330N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
Classic BeigeChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
The match
Huda Beauty
Butter Pecan 330N
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
62
Wear (Wear & performance)
60
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $25.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Apple Pie 255B
    Shade match 84
    $37SephoraSephoraCosts $25.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Light-Medium skin with a pinky-beige undertone

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Lifter Plump & Glow Foundation Hyaluronic Acid

    115
    Shade match 77
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims long-wearingClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · Does not claim a lightweight feel · No SPF

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTargetCosts $18.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Low confidence· Digital match

    View match
  4. #6 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $18.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    80
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Classic Beige (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    7.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 7.5 Medium

    • Close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    320

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 320

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Warm

    • Very close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Close colour
    • Light medium · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 3N Latte, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest shade match3N LatteScore
Shade match55% of overall89
Colour84#f9ab80#e8a57fClose colourColour difference 3.2 (0 is identical)
Depth89Light mediumLight mediumSameDepth difference: 4.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 71/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 3N Latte.

Same or better

  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

Huda Beauty Easy Blur Natural Airbrush Foundation in Butter Pecan 330N, against Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige. Every attribute compared, with its share of the score.

ComparedYour shadeClassic BeigeClosest overall alternativeButter Pecan 330NScore
Shade match55% of overall85
Colour76#f9ab80#e6a87dClose colourColour difference 4.1 (0 is identical)
Depth92Light mediumLight mediumSameDepth difference: 4.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 75/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Butter Pecan 330N.

Same or better

  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Feather Matte Powder Foundation 3N Latte

Match price
$54Ulta BeautyUlta Beauty
Costs $42.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Huda Beauty Easy Blur Natural Airbrush Foundation Butter Pecan 330N

Best price
$37SephoraSephora
Costs $25.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.