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Fit Me Dewy + Smooth Foundation Toffee dupes and alternatives Maybelline

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage.

Closest shade match: Tarte Timeless Hydrating Foundation 42S Tan Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
ToffeeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Tarte
42S Tan Sand
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
89
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 210

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
ToffeeChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
The match
Maybelline
210
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cinnamon 440G
    Shade match 90
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Gingerbread 430N
    Shade match 87
    $37SephoraSephoraCosts $25.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Tan skin with a golden-neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Pistachio Cream 425N
    Shade match 82
    $37SephoraSephoraCosts $25.01 more

    Matches: Claims a blurring effectClaims long-wearingBoth claim a lightweight feel

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishBuildable rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    87

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Buildable rather than light coverage · No SPF

    Retailer shade note: Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Toffee (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Topaz 7

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7

    • Very close colour
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Very close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Very close colour
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    390

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390

    • Very close colour
    • Medium · Warm · yellow undertone

    $30

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 42S Tan Sand, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest shade match42S Tan SandScore
Shade match55% of overall92
Colour89#e4955b#d8925fVery close colourColour difference 2.5 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 3.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 42S Tan Sand.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 210, against Maybelline Fit Me Dewy + Smooth Foundation in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest overall alternative210Score
Shade match55% of overall86
Colour83#e4955b#db986bClose colourColour difference 3.3 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 210.

Same or better

  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Buildable rather than light coverage
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18Not listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 42S Tan Sand

Best price
$42Ulta BeautyUlta Beauty
Costs $30.01 more

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 210

Match price
$15.99Ulta BeautyUlta Beauty
Costs $4 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.