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Fit Me Dewy + Smooth Foundation Java dupes and alternatives Maybelline

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with SPF.

  • 20 matches have no SPF listed and are not shown.

Closest shade match: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5N2 Amber Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Estée Lauder
5N2 Amber Honey
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
85out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
43
Best price
$33SephoraSephora
Costs $21.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear

    Differences: Slightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    76

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral
    Shade match 86
    $42Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame radiant finishClaims 12-hour wear

    Differences: Slightly cooler undertoneBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    5C1 Rich Chestnut
    Shade match 88
    $33$55SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: deep with cool, subtle red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $60SephoraSephoraCosts $48.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear

    Differences: Slightly cooler undertoneMedium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    87

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  5. #7 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    6W1 Sandalwood
    Shade match 85
    $33$55SephoraSephoraCosts $21.01 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    43

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: very deep with warm golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $44.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Near-identical swatch colourSame light coverageClaims 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  8. #10 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Dark Almond DG6
    Shade match 85
    $38Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than light coverage

    Retailer shade note: dark brown with golden undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Java (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $31

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep, against Maybelline Fit Me Dewy + Smooth Foundation in Java. Every attribute compared, with its share of the score.

ComparedYour shadeJavaClosest shade matchDeepScore
Shade match55% of overall95
Colour91#834a28#7d4c2eVery close colourColour difference 2.1 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same light coverage
  • Claims long-wearing
  • Both claim a lightweight feel
  • SPF 25 instead of SPF 18

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 25
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5N2 Amber Honey, against Maybelline Fit Me Dewy + Smooth Foundation in Java. Every attribute compared, with its share of the score.

ComparedYour shadeJavaClosest overall alternative5N2 Amber HoneyScore
Shade match55% of overall94
Colour91#834a28#884620Very close colourColour difference 2.2 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall43
Skin type43Dry, normalNormal, combinationBoth marketed for normal skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 5N2 Amber Honey.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same light coverage
  • Claims 8-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • SPF 20 instead of SPF 18

Different

  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 20
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep

Match price
$41Ulta BeautyUlta Beauty
Costs $29.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 5N2 Amber Honey

Best price
$33SephoraSephora
Costs $21.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.