Beautler.Your beauty butler

Fit Me Matte + Poreless Foundation Ivory 115 dupes and alternatives Maybelline

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in powder form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 312

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.19Ulta BeautyUlta Beauty
$0.80 less (7%)

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 3W1 Tawny

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
74
Skin (Skin suitability)
87
Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4N1 Shell Beige
    Shade match 89
    $52Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $39.50Ulta BeautyUlta Beauty(product price)Costs $27.51 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    43

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Not marketed for normal skin

    Retailer shade note: fair skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    08N Light
    Shade match 92
    $24SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: light, neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC16
    Shade match 88
    $39SephoraSephoraCosts $27.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light beige with peachy undertone for light skin

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $42SephoraSephoraCosts $30.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    49
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $15.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1N00 Alabaster
    Shade match 92
    $45SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    74
    Wear & performance
    52
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair skin tones with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Matte + Poreless Foundation Ivory 115 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    015 Light

    Maybelline Fit Me Natural Finish Concealer, shade 015 Light

    • Looks identical
    • Very fair

    $10.99

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Looks identical
    • Very fair · Neutral undertone

    $34

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $32

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Fair

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Fair

    • Looks identical
    • Very fair

    $12

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    280

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 280

    • Very close colour
    • Fair · Neutral undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312, against Maybelline Fit Me Matte + Poreless Foundation in Ivory 115. Every attribute compared, with its share of the score.

ComparedYour shadeIvory 115Closest shade match312Score
Shade match55% of overall98
Colour96#fed1b4#fed3b4Looks identicalColour difference 1.2 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100MatteMatteSameSame matte finish
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared52
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 312.

Same or better

  • $0.80 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Full rather than medium coverage

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 3W1 Tawny, against Maybelline Fit Me Matte + Poreless Foundation in Ivory 115. Every attribute compared, with its share of the score.

ComparedYour shadeIvory 115Closest overall alternative3W1 TawnyScore
Shade match55% of overall90
Colour90#fed1b4#f6cdadVery close colourColour difference 2.3 (0 is identical)
Depth96Very fairFairCloseDepth difference: 2.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Normal, oilyCombination, normal, oilyBoth marketed for normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 3W1 Tawny.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Where to buy

Closest shade match

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 312

Best price
$11.19Ulta BeautyUlta Beauty
$0.80 less (7%)

Your shade $11.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 3W1 Tawny

Match price
$52Ulta BeautyUlta Beauty
Costs $40.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.