Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
8 of 31 matches
Only showing matches in powder form.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $11.99 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$26View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $6.01 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartUlta Beauty(product price)Costs $27.51 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Not marketed for normal skin
Retailer shade note: tan/dark skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
SephoraCosts $26.01 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: for deep to rich skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $42.01 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta BeautyCosts $4.01 moreMatches: Same matte finishSame medium coverageBoth claim a lightweight feel
Differences: Slightly cooler undertoneNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $12.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for oily skin
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraThe closest shade to Maybelline Fit Me Matte + Poreless Foundation Spicy Brown 338 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
045 Tan
Caramel
$12
NW35
$30
440
$30
C8
$16.99
5 Neutral
$42
Crumble 7.1 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355, against Maybelline Fit Me Matte + Poreless Foundation in Spicy Brown 338. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Burkina - Tan 3, against Maybelline Fit Me Matte + Poreless Foundation in Spicy Brown 338. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Burkina - Tan 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 355
WalmartYour shade $11.99 at Ulta Beauty
Juvia's Place I am Magic Powder Foundation Burkina - Tan 3
Ulta BeautyYour shade $11.99 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
