Beautler.Your beauty butler

Instant Age Rewind Eraser Dark Circle Treatment Concealer 130 dupes and alternatives Maybelline

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

2 of 30

Only showing matches with buildable coverage.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 14N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
130Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
Milk Makeup
14N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
83out of 100
Colour
80
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
130Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant finish
The match
bareMinerals
Medium Tan 3.5C
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Luminous · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 130 (Medium light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    310

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 310

    • Slight colour difference
    • Light medium · Neutral · neutral golden undertone

    $12.98

    WalmartView at Walmart

Closest foundations

  1. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 14 True Beige

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $9.03

    WalmartView at Walmart
  2. MAC Cosmetics Studio Radiance Skin Tint Stick

    MEDIUM 1

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade MEDIUM 1

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  3. Juvia's Place I am Magic Natural Radiance Foundation

    630 Capri

    Juvia's Place I am Magic Natural Radiance Foundation, shade 630 Capri

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $24

    Ulta BeautyView at Ulta Beauty
  4. Milani Conceal + Perfect 2-in-1 Foundation

    Rich Sand

    Milani Conceal + Perfect 2-in-1 Foundation, shade Rich Sand

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $11.97

    WalmartView at Walmart
  5. Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige

    Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation, shade WN 80 Tawnied Beige

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $39

    Ulta BeautyView at Ulta Beauty
  6. ILIA True Skin Serum Foundation

    Aran SF.6.5

    ILIA True Skin Serum Foundation, shade Aran SF.6.5

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $56

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest shade match14NScore
Shade match55% of overall83
Colour80#d99c74#d19968Close colourColour difference 3.7 (0 is identical)
Depth96Medium lightMediumCloseDepth difference: 2.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 70/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N.

Same or better

  • Same neutral undertone
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5C, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest overall alternativeMedium Tan 3.5CScore
Shade match55% of overall78
Colour86#d99c74#d29c6fVery close colourColour difference 2.9 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone45Neutral · neutral goldenCool · rosyDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5C.

Same or better

  • Very close colour
  • Luminous finish instead of radiant
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 14N

Match price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5C

Match price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.