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Instant Age Rewind Eraser Dark Circle Treatment Concealer 148 dupes and alternatives Maybelline

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage.

  • 6 matches have no coverage listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 23W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
148Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
Milk Makeup
23W
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
75out of 100
Colour
74
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Dark 5W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
148Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant finish
The match
bareMinerals
Dark 5W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Luminous · Buildable coverage
Overall match
71out of 100
Shade (Shade match)
74
Finish (Finish & visual result)
78
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Match price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1
    Shade match 57
    $22SephoraSephoraCosts $9.01 more

    Matches: Same radiant finishClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly warmer undertone

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Visibly different colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. Shade match 71
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 148 (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    355

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 355

    • Slight colour difference
    • Deep tan · Neutral · neutral golden undertone

    $7

Closest foundations

  1. NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30

    Chai Butta

    NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30, shade Chai Butta

    • Looks identical
    • Deep tan · Neutral undertone

    $16

  2. J.Cat Beauty Perfextion Long Wearing Foundation

    Toffee

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Toffee

    • Looks identical
    • Deep tan · Neutral undertone

    $3.89

  3. Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation

    18

    Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation, shade 18

    • Looks identical
    • Deep tan · Neutral undertone

    $46

  4. IT Cosmetics CC+ Cream Natural Matte Foundation

    Neutral Rich

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Neutral Rich

    • Very close colour
    • Deep tan · Neutral undertone

    $39

  5. Juvia's Place I am Magic Natural Radiance Foundation

    350 Somalia

    Juvia's Place I am Magic Natural Radiance Foundation, shade 350 Somalia

    • Very close colour
    • Deep tan · Neutral undertone

    $24

  6. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    5N1 Cinnamon

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 5N1 Cinnamon

    • Very close colour
    • Deep tan · Neutral undertone

    $54

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 148. Every attribute compared, with its share of the score.

ComparedYour shade148Closest shade match23WScore
Shade match55% of overall75
Colour74#ab5c2c#995b34Close colourColour difference 4.4 (0 is identical)
Depth92Deep tanDeepCloseDepth difference: 3.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 65/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W.

Same or better

  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 148. Every attribute compared, with its share of the score.

ComparedYour shade148Closest overall alternativeDark 5WScore
Shade match55% of overall74
Colour72#ab5c2c#a8693dClose colourColour difference 4.6 (0 is identical)
Depth92Deep tanDeep tanSameDepth difference: 3.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5W.

Same or better

  • Luminous finish instead of radiant
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 23W

Best price
$30Ulta BeautyUlta Beauty
Costs $17.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Dark 5W

Match price
$31Ulta BeautyUlta Beauty
Costs $18.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.