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Instant Age Rewind Eraser Dark Circle Treatment Concealer 149 dupes and alternatives Maybelline

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 520W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
149Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
Rare Beauty
520W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
89out of 100
Colour
83
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $11.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: Glossier Stretch Concealer for Dewy Buildable Coverage Medium Deep 1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
149Change shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant finish
The match
Glossier
Medium Deep 1
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Best price
$22SephoraSephora
Costs $9.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3
    Shade match 79
    $22SephoraSephoraCosts $9.01 more

    Matches: Same radiant finishClaims long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 77
    $22SephoraSephoraCosts $9.01 more

    Matches: Same radiant finishClaims long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C10
    Shade match 73
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same warm undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourContains drying alcohol

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Slight colour difference · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Radiant Creamy Concealer

    Cacao
    Shade match 77
    $36SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneSame radiant finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    57
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: D2 - deep with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 58
    $22SephoraSephoraCosts $9.01 more

    Matches: Same warm undertoneSame radiant finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeper

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Visibly different colour · Radiant · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    True Match Radiant Serum Concealer

    C7
    Shade match 63
    $16.99Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same warm undertoneSame radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperContains drying alcohol

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Visibly different colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 69
    $24SephoraSephoraCosts $11.01 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneNot marketed for sensitive skin

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for sensitive skin

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Shade match 70
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  9. #11 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Camel
    Shade match 69
    $12Ulta BeautyUlta Beauty(product price)$0.99 less (8%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Radiant Serum Concealer

    N11
    Shade match 55
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    55
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Visibly different colour · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    True Match Radiant Serum Concealer

    W10.5
    Shade match 53
    $16.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same radiant finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    53
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    100

    Slight colour difference · Radiant finish

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. Shade match 69
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Similar undertone (neutral vs warm)Claims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Revlon

    ColorStay Skin Awaken Concealer

    Truffle
    Shade match 72
    $14.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Claims 24-hour wearClaims transfer resistanceClaims a lightweight feel

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  14. Shade match 71
    $36SephoraSephoraCosts $23.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 63
    $30SephoraSephoraCosts $17.01 more

    Matches: Claims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    63
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 65
    $42SephoraSephoraCosts $29.01 more

    Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourOlive rather than warm undertoneDoes not claim not settling into lines

    Score details
    Shade match
    65
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Olive rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: very deep with an olive undertone

    Medium confidence· Digital match

    View match
  17. Shade match 64
    $32SephoraSephoraCosts $19.01 more

    Matches: Same radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterOlive rather than warm undertone

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with neutral olive undertones

    Medium confidence· Digital match

    View match
  18. Shade match 66
    $30Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Same warm undertoneClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  19. Shade match 52
    $31Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly cooler undertoneLuminous rather than radiant finish

    Score details
    Shade match
    52
    Finish & visual result
    78
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Luminous · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Luminous rather than radiant finish

    Retailer shade note: for very deep cool skin with a red hue

    Medium confidence· Digital match

    View match
  20. Shade match 70
    $39SephoraSephoraCosts $26.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims 16-hour wear

    Differences: Noticeably different swatch colourOlive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: Deep, Warm Olive

    Medium confidence· Digital match

    View match
  21. Shade match 74
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Noticeably different swatch colourMatte rather than radiant finish

    Score details
    Shade match
    74
    Finish & visual result
    20
    Wear & performance
    59
    Skin suitability
    73

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Matte rather than radiant finish

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Natural Finish Concealer

    Dark Coffee
    Shade match 58
    $10.99Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Claims a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    58
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural finish

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: 070 beige deep

    Medium confidence· Digital match

    View match
  23. Shade match 56
    $32SephoraSephoraCosts $19.01 more

    Matches: Same radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    56
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    0

    Visibly different colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 61
    $36SephoraSephoraCosts $23.01 more

    Matches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    61
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 58
    $30Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Claims a skin-like finishClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    59
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 69
    $32SephoraSephoraCosts $19.01 more

    Matches: Same warm undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterMatte rather than radiant finish

    Score details
    Shade match
    69
    Finish & visual result
    20
    Wear & performance
    59
    Skin suitability
    73

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than radiant finish

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  27. Shade match 59
    $36SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneClaims long-wearingBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    59
    Finish & visual result
    56
    Wear & performance
    59
    Skin suitability
    0

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  28. Shade match 52
    $42SephoraSephoraCosts $29.01 more

    Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    52
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Visibly different colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Does not claim not settling into lines

    Retailer shade note: very deep with a neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a foundation in your shade?

The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 149 (Deep · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    360

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 360

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

Closest foundations

  1. TIRTIR Mask Fit Red Cushion

    45W CHESTNUT

    TIRTIR Mask Fit Red Cushion, shade 45W CHESTNUT

    • Very close colour
    • Deep · Warm undertone

    $25

  2. Glossier Stretch Fluid Foundation for Buildable Coverage

    Medium Deep 2

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Medium Deep 2

    • Very close colour
    • Deep · Warm · peach undertone

    $34

  3. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Cocoa DG7

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Cocoa DG7

    • Close colour
    • Deep · Warm · golden undertone

    $34

  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    15W Rancho Mirage

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 15W Rancho Mirage

    • Close colour
    • Deep · Warm undertone

    $36

  5. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BD141

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BD141

    • Close colour
    • Deep · Warm · golden undertone

    $69

  6. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DW8

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DW8

    • Close colour
    • Deep · Warm undertone

    $49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 520W, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 149. Every attribute compared, with its share of the score.

ComparedYour shade149Closest shade match520WScore
Shade match55% of overall89
Colour83#7e5b3a#825636Close colourColour difference 3.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0SensitiveOily, dry, combination, normalMarketed for different skin types
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 520W.

Same or better

  • Same warm undertone
  • Same radiant finish
  • Claims a skin-like finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Deep 1, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 149. Every attribute compared, with its share of the score.

ComparedYour shade149Closest overall alternativeMedium Deep 1Score
Shade match55% of overall80
Colour70#7e5b3a#90633bClose colourColour difference 4.9 (0 is identical)
Depth84DeepDeepSome differenceDepth difference: 6.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableNot listedBuildableNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Concealer for Dewy Buildable Coverage in Medium Deep 1.

Same or better

  • Same warm undertone
  • Same radiant finish
  • Claims long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Where to buy

Closest shade match

Rare Beauty Liquid Touch Brightening Concealer 520W

Best price
$24SephoraSephora
Costs $11.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

Glossier Stretch Concealer for Dewy Buildable Coverage Medium Deep 1

Best price
$22SephoraSephora
Costs $9.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.