Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
25 of 30 matches
Only showing matches without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $12.99 at Ulta Beauty
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $9.01 moreMatches: Same neutral undertoneSame radiant finishClaims long-wearing
Differences: Noticeably different swatch colour
Visibly different colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $21.01 moreMatches: Same neutral undertoneClaims 16-hour wearBoth claim not settling into lines
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly lighterLuminous rather than radiant finish
Slight colour difference · Luminous · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Luminous rather than radiant finish
Retailer shade note: for deep neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $31 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: richest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear
Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: deepest with rich neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Claims a skin-like finishClaims long-wearingBoth claim not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: very deep with warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Claims a skin-like finishClaims long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural rather than radiant finish
Close colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish
Retailer shade note: very deep with cool undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourNatural rather than radiant finish
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than radiant finish
Retailer shade note: very deep with neutral cool undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourNatural rather than radiant finish
Visibly different colour · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than radiant finish
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 36-hour wear
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich deep with warm neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty$1 less (8%)Matches: Same neutral undertoneClaims long-wearing
Differences: Matte rather than radiant finishDoes not claim not settling into linesContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear
Differences: Matte rather than radiant finishNot marketed for sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Claims long-wearingBoth claim not settling into linesClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $9.01 moreMatches: Same radiant finishClaims long-wearingBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone
Visibly different colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone
Retailer shade note: golden undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)$0.99 less (8%)Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephoraCosts $17.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 36-hour wear
Differences: Slightly lighterMatte rather than radiant finishNot marketed for sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich deep with neutral golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 24-hour wear
Differences: Slightly lighterMatte rather than radiant finishNot marketed for sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: Deep with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Claims a skin-like finishClaims a blurring effectClaims long-wearing
Differences: Slightly cooler undertoneMatte rather than radiant finishNot marketed for sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: extra rich skin tones with red undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $23.01 moreMatches: Same neutral undertoneClaims long-wearingBoth claim not settling into lines
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Visibly different colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Claims a skin-like finishClaims a blurring effectClaims long-wearing
Differences: Slightly lighterSlightly cooler undertoneMatte rather than radiant finish
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich skin tones with red undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephoraCosts $19.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish
Visibly different colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $23.01 moreMatches: Same neutral undertoneClaims a blurring effectClaims 12-hour wear
Differences: Noticeably different swatch colourSlightly lighterMatte rather than radiant finish
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: D3 - Deep with neutral undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 23 matches
The closest shade to Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 190 (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
150
$16.99
Ganache
$48
479N Onyx
$49
16.5
51N FUDGE
Nutmeg 9N
$36
Deep Neutral Warm
$14
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8N, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8N.
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 7N1, against Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 7N1.
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 8N
SephoraYour shade $12.99 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 7N1
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
