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Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid Taffy dupes and alternatives Maybelline

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade match: Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint Electro Berry

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Maybelline
TaffyChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Sheer
The match
Laneige
Electro Berry
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: High shine · Buildable
Shade match
98out of 100
Colour
97
Depth
100
Undertone (Undertone and colour family)
100
Best price
$23SephoraSephora
Costs $10.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Wild

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Maybelline
TaffyChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Sheer
The match
Tower 28 Beauty
Wild
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: High shine · Sheer
Overall match
82out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Best price
$16SephoraSephora
Costs $3.01 more

Your shade $12.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $43SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Plum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Plum

    High confidence· Digital match

    View match
  2. Shade match 77
    $24SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Plum rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Sheer plum

    Medium confidence· Digital match

    View match
  3. #5 · Buxom

    Full-On Plumping Lip Polish

    Brandi
    Shade match 62
    $26Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourPlum rather than berry

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry

    Retailer shade note: sheer burgundy shimmer

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $18Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: deep berry

    High confidence· Digital match

    View match
  5. #7 · Morphe

    Dripglass Glazed High Shine Lip Gloss

    Berry Stained
    Shade match 83
    $13Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine · Buildable

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper

    Retailer shade note: berry

    High confidence· Digital match

    View match
  6. #8 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Mainstage
    Shade match 66
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer cranberry

    High confidence· Digital match

    View match
  7. Shade match 80
    $24SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper

    Retailer shade note: berry

    High confidence· Digital match

    View match
  8. #10 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Unavailable
    Shade match 64
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer burgundy

    Medium confidence· Digital match

    View match
  9. #11 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    037 Rouge Grainé
    Shade match 63
    $43SephoraSephoraCosts $30.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than berry8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer iconic deep red

    Medium confidence· Digital match

    View match
  10. #12 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Raspberry
    Shade match 79
    $27SephoraSephoraCosts $14.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  11. #13 · Summer Fridays

    Lip Butter Balm Treatment for Hydration + Nourishing Shine

    Cherry - sheer cherry red
    Shade match 60
    $24SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Sheer

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  12. #14 · Tower 28 Beauty

    ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil

    Sesame
    Shade match 50
    $16SephoraSephoraCosts $3.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterMauve rather than berry

    Score details
    Shade match
    50
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than berry

    Retailer shade note: semi-sheer, milky mauve

    High confidence· Digital match

    View match
  13. #15 · Dior

    Addict Lip Glow Balm

    006 Berry
    Shade match 81
    $42SephoraSephoraCosts $29.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Red rather than berryDoes not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Red rather than berry · Does not claim non-sticky

    Retailer shade note: a berry red cool undertone

    Medium confidence· Digital match

    View match
  14. Shade match 49
    $25SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterPurple rather than berry

    Score details
    Shade match
    49
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than berry

    Retailer shade note: sheer pinkish lavender

    High confidence· Digital match

    View match
  15. #17 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Midnight Berry
    Shade match 51
    $26SephoraSephoraCosts $13.01 more

    Matches: Same transparency: tintedBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperWarm rather than cool undertone

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Warm rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: a nourishing touch of semi-sheer warm berry

    High confidence· Digital match

    View match
  16. #18 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Dragonfruit Bingsoo
    Shade match 56
    $22SephoraSephoraCosts $9.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than berry

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer bright pink

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Fuchsia Flex
    Shade match 74
    $23Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 21% ingredient overlap

    Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic deep fuchsia

    High confidence· Digital match

    View match
  18. #20 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    08 Purple Dream
    Shade match 49
    $40SephoraSephoraCosts $27.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPlum rather than berry

    Score details
    Shade match
    49
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer plum

    High confidence· Digital match

    View match
  19. #21 · Revlon

    Super Lustrous Glimmer Gloss

    Razzy Beamy
    Shade match 70
    $11.99Ulta BeautyUlta Beauty$1 less (8%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Pink rather than berry

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 14% ingredient overlap

    Differences: Pink rather than berry

    Medium confidence· Digital match

    View match
  20. #22 · OLEHENRIKSEN

    Pout Preserve Hydrating Peptide Lip Treatment

    Pomegranate Fizz Glimmer - sheer red tint with gold glimmer
    Shade match 50
    $24SephoraSephoraCosts $11.01 more

    Matches: Same transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneRed rather than berry

    Score details
    Shade match
    50
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · Sheer tint · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Red rather than berry · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    Pout Clout Lip Plumping Pen

    Plum On Over
    Shade match 68
    $9Ulta BeautyUlta Beauty$3.99 less (31%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Sheer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: berry

    High confidence· Digital match

    View match
  22. #24 · Lancôme

    Juicy Tubes Original Lip Gloss

    07 Magic Spell
    Shade match 51
    $25SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than berry

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer magenta with silver sparkle

    High confidence· Digital match

    View match
  23. #25 · Fenty Beauty

    Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

    Razzberry Jamz
    Shade match 67
    $26SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: sparkling bright berry

    Medium confidence· Digital match

    View match
  24. #26 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Strawberry Bingsoo
    Shade match 49
    $22SephoraSephoraCosts $9.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourLighterRed rather than berry

    Score details
    Shade match
    49
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer pinky-red

    Medium confidence· Digital match

    View match
  25. #27 · Dr. Dennis Gross Skincare

    DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid

    Berry - deep red purple
    Shade match 70
    $28SephoraSephoraCosts $15.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Devils Food Cake
    Shade match 65
    $6Ulta BeautyUlta Beauty(product price)$6.99 less (54%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep plum

    High confidence· Digital match

    View match
  27. #29 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Watermelon Bingsoo
    Shade match 45
    $22SephoraSephoraCosts $9.01 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than berry

    Score details
    Shade match
    45
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer soft pink

    Medium confidence· Digital match

    View match
  28. Shade match 70
    $24SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in Electro Berry, against Maybelline Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid in Taffy. Every attribute compared, with its share of the score.

ComparedYour shadeTaffyClosest shade matchElectro BerryScore
Shade match50% of overall98
Colour97#b21752#b50b54Looks identicalColour difference 1.0 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 75/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in Electro Berry.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Both claim hydration

Different

  • Long-wearing longevity instead of not listed
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsheer blackberryBold Fuchsia Berry
FormatWandWand
BaseOil-based, moderate siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Wild, against Maybelline Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid in Taffy. Every attribute compared, with its share of the score.

ComparedYour shadeTaffyClosest overall alternativeWildScore
Shade match50% of overall79
Colour67#b21752#971947Slight colour differenceColour difference 5.3 (0 is identical)
Depth78Deep / darkDeep / darkSome differenceDepth difference 8.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shinenot comparableNot listedHigh shineNot listed for eitherA shine level not listed for one product
Transparency100TintedTintedSameBoth tinted
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 79/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Wild.

Same or better

  • Same cool undertone
  • Same transparency: tinted
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Runs deeper

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsheer blackberrysheer raspberry
FormatWandOil
BaseOil-based, moderate siliconeOil-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint Electro Berry

Best price
$23SephoraSephora
Costs $10.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil Wild

Best price
$16SephoraSephora
Costs $3.01 more

Your shade $12.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.