Beautler.Your beauty butler

Lifter Plump & Glow Foundation Hyaluronic Acid 102 dupes and alternatives Maybelline

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation N4.75

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
102Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
MAC Cosmetics
N4.75
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Fit Me Dewy + Smooth Foundation 130 Buff Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
102Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Maybelline
130 Buff Beige
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
40
Best price
$8.98WalmartWalmart
$7.01 less (44%)

Your shade $15.99 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium Warm
    Shade match 88
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with pink undertones

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light-medium rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Near-identical swatch colourClaims transfer resistanceAdds SPF 27

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $49Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourBoth claim not settling into linesClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  6. #8 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Cool 180
    Shade match 87
    $45SephoraSephoraCosts $29.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Light+ with cool pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 102 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $12.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Very close colour
    • Light medium · Neutral undertone

    $36

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    370 Biscuit

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 370 Biscuit

    • Looks identical
    • Light medium

    $15.99

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Close colour
    • Light · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in N4.75, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 102. Every attribute compared, with its share of the score.

ComparedYour shade102Closest shade matchN4.75Score
Shade match55% of overall98
Colour97#ebb496#e9b699Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, oilyBoth marketed for normal/​oily skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in N4.75.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of radiant
  • Not marketed for combination/dry/sensitive skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 102. Every attribute compared, with its share of the score.

ComparedYour shade102Closest overall alternative130 Buff BeigeScore
Shade match55% of overall95
Colour93#ebb496#ecb99fVery close colourColour difference 1.8 (0 is identical)
Depth97LightLightSameDepth difference: 2.1
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige.

Same or better

  • $7.01 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than buildable coverage
  • Claims a lightweight feel
  • Adds SPF 18

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation N4.75

Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Fit Me Dewy + Smooth Foundation 130 Buff Beige

Best price
$8.98WalmartWalmart
$7.01 less (44%)

Your shade $15.99 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.