Lifter Plump & Glow Foundation Hyaluronic Acid 102 dupes and alternatives Maybelline
4.5 (1,466)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Both claim long-wearing
Differences: Slightly warmer undertone· Light rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
68
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
91
Wear & performance
40
Skin suitability
40
Very close colour · Radiant · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
70
Wear & performance
49
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: light skin with neutral/peachy undertones
Matches: Very close colour· Both claim long-wearing· Adds SPF 50
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
88
Finish & visual result
67
Wear & performance
76
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Both claim long-wearing· Adds SPF 50
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
76
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light-medium rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
86
Wear & performance
40
Skin suitability
20
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Light with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
70
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: light skin with neutral/pinky undertones
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines
Matches: Near-identical swatch colour· Claims transfer resistance· Adds SPF 27
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
89
Finish & visual result
76
Wear & performance
53
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light - medium with cool pink undertones
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly cooler undertone· Light rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
61
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Very Light with Neutral Undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
86
Finish & visual result
68
Wear & performance
75
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Both claim not settling into lines· Claims colour stability
Differences: Slightly cooler undertone· Natural rather than radiant finish· Light rather than buildable coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
61
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Fair with Warm Neutral Undertones
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
64
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Light+ with cool pink undertones
Matches: Near-identical swatch colour· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
89
Finish & visual result
67
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
53
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: very light with neutral undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Olive rather than neutral undertone· Natural rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: light skin with neutral olive undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
70
Wear & performance
49
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with cool/pinky undertones
$13.99Ulta Beauty(product price)$2 less (13%)4.3 (33,167)
Matches: Very close colour· Claims a skin-like finish
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
68
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 47% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
43
Wear & performance
51
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 102 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 102. Every attribute compared, with its share of the score.
ComparedYour shade102Closest shade matchFairHow they compareScore
Shade match55% of overall99
Colour60%99#ebb496#edb596Looks identicalColour difference 0.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Rosy Light, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 102. Every attribute compared, with its share of the score.
ComparedYour shade102Closest overall alternativeRosy LightHow they compareScore
Shade match55% of overall88
Colour60%96#ebb496#e7b196Looks identicalColour difference 1.3 (0 is identical)
Overall match 85/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$12.10 less (76%)
Sephora
