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Lifter Plump & Glow Foundation Hyaluronic Acid 355 dupes and alternatives Maybelline

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free22No drying alcohol20Vegan9Cruelty-free11Oil-free0With SPF4Mineral1

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30 matches

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 5C1 Sepia

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
355Change shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Buildable coverage
The match
Laura Mercier
5C1 Sepia
Depth and undertone: Deep tan · Cool
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$54SephoraSephora
Costs $38.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Dior Forever Skin Glow Foundation 6.5N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
355Change shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Buildable coverage
The match
Dior
6.5N Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $44.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Glow Foundation

    6N Neutral
    Shade match 86
    $60SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame radiant finishSame buildable coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Maracuja Juicy Glow Tint

    45N Tan Neutral
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    19C
    Shade match 93
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame cool undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    460 Suede C
    Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    21
    Shade match 78
    $60SephoraSephoraCosts $44.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims transfer resistance

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, warm peach

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    42 Tan Neutral
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    19 C
    Shade match 91
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup

    03 Medium-Deep
    Shade match 86
    $13.99Ulta BeautyUlta Beauty$2 less (13%)

    Matches: Very close colourSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 67% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  9. #11 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    20N
    Shade match 85
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Forever Skin Glow Foundation

    6W Warm
    Shade match 72
    $60SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame radiant finishSame buildable coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · NARS

    Light Reflecting Foundation

    Alexandria
    Shade match 87
    $55SephoraSephoraCosts $39.01 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: M5.5 - medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    17
    Shade match 86
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral

    Medium confidence· Digital match

    View match
  13. #15 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5N1 Cinnamon
    Shade match 83
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    415 Medium Deep
    Shade match 85
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Saie

    Glowy Super Skin Tint Foundation

    24
    Shade match 91
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium/tan skin tones with cool undertones

    Medium confidence· Digital match

    View match
  16. #18 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5C Cortado
    Shade match 90
    $54Ulta BeautyUlta BeautyCosts $38.01 more

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish

    Retailer shade note: medium deep with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 83
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.91 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. #20 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    45P Tan
    Shade match 93
    $24SephoraSephoraCosts $8.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: tan, pink undertone

    Medium confidence· Digital match

    View match
  19. #21 · J.Cat Beauty

    Aquasurance Compact Foundation

    Caramel
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  20. #22 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    6N Neutral
    Shade match 87
    $60SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    CC+ Cream Illumination SPF 50+

    Rich Honey
    Shade match 75
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame radiant finishAdds SPF 50

    Differences: Slightly warmer undertoneFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: caramel brown shade with warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · Sephora Collection

    Best Skin Ever Liquid Foundation

    30Y
    Shade match 74
    $24SephoraSephoraCosts $8.01 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    14: Medium Tan
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)$1.99 less (12%)

    Matches: Very close colourClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 58% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium tan with a neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW33
    Shade match 90
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Slightly lighterMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with rosy undertones

    Medium confidence· Digital match

    View match
  25. #27 · Juvia's Place

    I am Magic Powder Foundation

    Cabo - Medium 1
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)Costs $4.01 more

    Matches: Very close colourBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  26. #28 · Rude

    Perfect Base Foundation Stick

    18N Deep Tan Neutral
    Shade match 83
    $8.75Ulta BeautyUlta Beauty(product price)$7.24 less (45%)

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. #29 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Hazelnut
    Shade match 82
    $11.97WalmartWalmart$4.02 less (25%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    43
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  28. #30 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5W Eclair
    Shade match 77
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 355 (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    055 Hazelnut

    Maybelline Fit Me Natural Finish Concealer, shade 055 Hazelnut

    • Looks identical
    • Deep tan

    $10.99

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Close colour
    • Tan · Cool undertone

    $24

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    W9.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W9.5

    • Close colour
    • Tan · Cool undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Correct Full-Coverage Concealer

    6 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral

    • Close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 5C1 Sepia, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 355. Every attribute compared, with its share of the score.

ComparedYour shade355Closest shade match5C1 SepiaScore
Shade match55% of overall94
Colour91#ad6743#ab613fVery close colourColour difference 2.1 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.4
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 5C1 Sepia.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Dior Forever Skin Glow Foundation in 6.5N Neutral, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 355. Every attribute compared, with its share of the score.

ComparedYour shade355Closest overall alternative6.5N NeutralScore
Shade match55% of overall86
Colour92#ad6743#a86a45Very close colourColour difference 2.0 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 6.5N Neutral.

Same or better

  • Very close colour
  • Same radiant finish
  • Same buildable coverage

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 5C1 Sepia

Best price
$54SephoraSephora
Costs $38.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Dior Forever Skin Glow Foundation 6.5N Neutral

Best price
$60SephoraSephora
Costs $44.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.