Lifter Plump & Glow Foundation Hyaluronic Acid 235 dupes and alternatives Maybelline
4.5 (1,466)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Not marketed for oily/sensitive skin
Score details
Shade match
94
Finish & visual result
68
Wear & performance
86
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
89
Finish & visual result
68
Wear & performance
75
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for combination/oily/sensitive skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: light to medium - neutral, slightly cool peach
$13.99Ulta Beauty(product price)$2 less (13%)4.3 (33,167)
Matches: Very close colour· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
68
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 47% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Both claim long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
86
Finish & visual result
43
Wear & performance
68
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines
Matches: Near-identical swatch colour· Both claim not settling into lines· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than radiant finish· Light rather than buildable coverage
Score details
Shade match
79
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
76
Finish & visual result
76
Wear & performance
40
Skin suitability
80
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Claims transfer resistance· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
86
Finish & visual result
43
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same buildable coverage
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
53
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Near-identical swatch colour· Claims a blurring effect· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
88
Finish & visual result
50
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same buildable coverage
Differences: Slightly warmer undertone· Matte rather than radiant finish· No long-wear claim
Score details
Shade match
83
Finish & visual result
53
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin
$14Ulta Beauty(product price)$1.99 less (12%)3.9 (4,653)
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Slightly warmer undertone· Matte rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
75
Finish & visual result
50
Wear & performance
65
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 58% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: true beige with a warm undertone
Matches: Very close colour· Claims a blurring effect· Claims a lightweight feel
Differences: Slightly warmer undertone· Matte rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
80
Finish & visual result
50
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect· Adds SPF 40
Differences: Slightly lighter· Neutral rather than cool undertone· Matte rather than radiant finish
Score details
Shade match
84
Finish & visual result
43
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 44% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 235 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Moisturizing Complexion Stick in Tan Cool, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235. Every attribute compared, with its share of the score.
ComparedYour shade235Closest shade matchTan CoolHow they compareScore
Shade match55% of overall97
Colour60%95#d28f67#cc8c66Looks identicalColour difference 1.3 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 2.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235. Every attribute compared, with its share of the score.
ComparedYour shade235Closest overall alternative600 CairoHow they compareScore
Shade match55% of overall90
Colour60%97#d28f67#cf9068Looks identicalColour difference 1.0 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $8.01 more
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