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Lifter Plump & Glow Foundation Hyaluronic Acid 130 dupes and alternatives Maybelline

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 14

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
130Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Basma
14
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $24.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
130Change shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Polite Society
Medium Tan Cool
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Match price
$42Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $60SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium, cool pink

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Superbalanced Makeup Foundation

    90 Sand
    Shade match 92
    $43Ulta BeautyUlta BeautyCosts $27.01 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Superbalanced Makeup Foundation

    62 Porcelain Beige
    Shade match 90
    $43Ulta BeautyUlta BeautyCosts $27.01 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    35 Medium Cool
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $81Ulta BeautyUlta Beauty(product price)Costs $65.01 more

    Matches: Same neutral undertoneSame radiant finish

    Differences: Full rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: rich cool with red undertones

    Medium confidence· Digital match

    View match
  10. Shade match 82
    $52Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: tan rosy

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Rich
    Shade match 86
    $39SephoraSephoraCosts $23.01 more

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesNot marketed for combination/normal skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light-medium rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    250 Light Medium
    Shade match 91
    $52SephoraSephoraCosts $36.01 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $63Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Both claim long-wearingClaims transfer resistanceClaims a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. Shade match 82
    $39SephoraSephoraCosts $23.01 more

    Matches: Same radiant finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: tan to deep complexion with warm undertone

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $58SephoraSephoraCosts $42.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Lifter Stix Multi-Use Face Stick

    30
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: neutral light/medium

    Medium confidence· Digital match

    View match
  20. Shade match 91
    $50SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $49SephoraSephoraCosts $33.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: very light with rosy undertones

    Medium confidence· Digital match

    View match
  22. #24 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    45 Sable Beige N
    Shade match 91
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium-deep skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  23. Shade match 90
    $50SephoraSephoraCosts $34.01 more

    Matches: Same neutral undertoneClaims a blurring effectClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 83
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  25. Shade match 91
    $40SephoraSephoraCosts $24.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: tan skin with warm neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    2N26 Sand
    Shade match 96
    $45SephoraSephoraCosts $29.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 91
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Slightly deeperMatte rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Nudestix

    Tinted Cover Foundation

    NUDE 5
    Shade match 93
    $40Ulta BeautyUlta Beauty(product price)Costs $24.01 more

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium neutral

    Medium confidence· Digital match

    View match
  29. #31 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan
    Shade match 95
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 44% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 130 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3N1

    • Very close colour
    • Medium light · Neutral undertone

    $34

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Suede 6.6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Suede 6.6

    • Close colour
    • Medium light · Neutral undertone

    $39

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 14, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest shade match14Score
Shade match55% of overall98
Colour96#de9876#dc9772Looks identicalColour difference 1.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 14.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 130. Every attribute compared, with its share of the score.

ComparedYour shade130Closest overall alternativeMedium Tan CoolScore
Shade match55% of overall93
Colour90#de9876#d39574Very close colourColour difference 2.3 (0 is identical)
Depth95Medium lightMediumCloseDepth difference: 2.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 14

Best price
$40SephoraSephora
Costs $24.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool

Match price
$42Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.