Lifter Plump & Glow Foundation Hyaluronic Acid 340 dupes and alternatives Maybelline
4.5 (1,466)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$7.99 less (50%)4.5 (40,486)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
83
Finish & visual result
76
Wear & performance
86
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: medium-deep skin with warm/deep peachy undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
Matches: Same warm undertone· Both claim long-wearing· Claims transfer resistance
Differences: Slightly deeper· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
89
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with yellow undertones
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
91
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Both claim long-wearing· Claims colour stability
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
84
Finish & visual result
76
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium dark with neutral undertone
Matches: Claims a blurring effect· Both claim long-wearing· Claims a lightweight feel
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
85
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium - neutral, slightly warm olive
Matches: Very close colour· Same radiant finish· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Light rather than buildable coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
91
Wear & performance
40
Skin suitability
40
Very close colour · Radiant · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
85
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
84
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: M5.5 - medium-deep to deep with neutral undertones
Matches: Same warm undertone· Claims transfer resistance· Claims a lightweight feel
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims a skin-like finish
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
48
Wear & performance
49
Skin suitability
80
Looks identical · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry skin
Matches: Very close colour· Same warm undertone· Same buildable coverage
Differences: Matte rather than radiant finish· Does not claim not settling into lines· Not marketed for normal/sensitive skin
Score details
Shade match
92
Finish & visual result
50
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
$11.99Ulta Beauty(product price)$4 less (25%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Claims a lightweight feel
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
53
Wear & performance
54
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 340 (Deep tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich Honey, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 340. Every attribute compared, with its share of the score.
ComparedYour shade340Closest shade matchRich HoneyHow they compareScore
Shade match55% of overall97
Colour60%96#b4683f#b6653dLooks identicalColour difference 1.3 (0 is identical)
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 21, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 340. Every attribute compared, with its share of the score.
ComparedYour shade340Closest overall alternative21How they compareScore
Shade match55% of overall96
Colour60%95#b4683f#af653cLooks identicalColour difference 1.4 (0 is identical)
Overall match 92/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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