Lifter Plump & Glow Foundation Hyaluronic Acid 368 dupes and alternatives Maybelline
4.5 (1,466)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deeper skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
91
Wear & performance
40
Skin suitability
40
Very close colour · Radiant · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
64
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same buildable coverage
Differences: Matte rather than radiant finish· Does not claim not settling into lines· Not marketed for normal/sensitive skin
Score details
Shade match
99
Finish & visual result
50
Wear & performance
58
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
48
Wear & performance
49
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 368 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 8-10 Deep, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 368. Every attribute compared, with its share of the score.
ComparedYour shade368Closest shade match8-10 DeepHow they compareScore
Shade match55% of overall99
Colour60%99#864f32#864f31Looks identicalColour difference 0.3 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 368. Every attribute compared, with its share of the score.
ComparedYour shade368Closest overall alternative300 GabonHow they compareScore
Shade match55% of overall95
Colour60%93#864f32#854c2aVery close colourColour difference 1.8 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 94/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $8.01 more
Sephora
