Lifter Plump & Glow Foundation Hyaluronic Acid 385 dupes and alternatives Maybelline
4.5 (1,466)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same radiant finish· Adds SPF 45
Differences: Medium rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: deepest with cool brown undertones
Matches: Same cool undertone· Both claim long-wearing· Adds SPF 50
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
67
Wear & performance
76
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: very deep complexion with cool red undertones
Matches: Same cool undertone· Both claim long-wearing· Adds SPF 50
Differences: Slightly lighter· Natural rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
76
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: very deep complexion with cool rosy undertones
Matches: Very close colour· Similar undertone (neutral vs cool)· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
68
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral cool undertones
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very deep with neutral undertones
Matches: Same radiant finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Medium rather than buildable coverage
Score details
Shade match
75
Finish & visual result
89
Wear & performance
76
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Extra deep with neutral undertones
Matches: Same cool undertone· Claims a blurring effect· Claims a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
70
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Matches: Very close colour· Same buildable coverage· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
81
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Matches: Claims a blurring effect· Both claim long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
78
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 385 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Stix Multi-Use Face Stick in 85, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 385. Every attribute compared, with its share of the score.
ComparedYour shade385Closest shade match85How they compareScore
Shade match55% of overall98
Colour60%98#562a21#592c22Looks identicalColour difference 0.8 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared56
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Range Beauty True Intentions Skin-Soothing Hydrating Foundation in Midnight Sun, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 385. Every attribute compared, with its share of the score.
ComparedYour shade385Closest overall alternativeMidnight SunHow they compareScore
Shade match55% of overall83
Colour60%86#562a21#512e26Very close colourColour difference 2.9 (0 is identical)
Overall match 85/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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