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Lifter Plump & Glow Foundation Hyaluronic Acid 115 dupes and alternatives Maybelline

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Seashell

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
115Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Buildable coverage
The match
Too Faced
Seashell
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
115Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Radiant · Buildable coverage
The match
Natasha Denona
R4
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $36.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $52SephoraSephoraCosts $36.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 88
    $10Ulta BeautyUlta Beauty$5.99 less (37%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Medium Light
    Shade match 87
    $17.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: 4 light medium

    Medium confidence· Digital match

    View match
  4. #6 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light Medium 12 Cool
    Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium cool

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $38SephoraSephoraCosts $22.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No long-wear claim

    Retailer shade note: for light to light-medium skin

    Medium confidence· Digital match

    View match
  6. #8 · Chanel

    LES BEIGES Water-Fresh Tint

    LIGHT DEEP
    Shade match 89
    $72Ulta BeautyUlta BeautyCosts $56.01 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light-deep shade

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishLight rather than buildable coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintones with cool rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Very close colourSame cool undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    Differences: Light-medium rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Light Medium with cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 78
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light peach

    Medium confidence· Digital match

    View match
  12. Shade match 78
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: fair light peach

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $17.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C4 Cool Light Medium
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 47% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    180 Medium Cool
    Shade match 95
    $18.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Fit Me Dewy + Smooth Foundation

    225 Medium Buff
    Shade match 88
    $9.12WalmartWalmart$6.87 less (43%)

    Matches: Near-identical swatch colourSame radiant finishClaims a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Too Faced

    Born This Way Soft Matte Foundation

    Seashell
    Shade match 97
    $48SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  19. #21 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 06
    Shade match 90
    $46.90Ulta BeautyUlta Beauty(product price)Costs $30.91 more

    Matches: Near-identical swatch colourSame buildable coverageClaims a blurring effect

    Differences: Matte rather than radiant finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 85
    $49SephoraSephoraCosts $33.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    75
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for combination/oily/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW25
    Shade match 97
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  22. #24 · Tarte

    Face Tape Full Coverage Foundation

    27B Light-Medium Beige
    Shade match 97
    $42SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $53Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Near-identical swatch colourClaims transfer resistanceAdds SPF 27

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  24. Shade match 79
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: golden beige shade with warm undertones

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Face Tape Full Coverage Foundation

    29N Light-Medium Neutral
    Shade match 96
    $42Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N4 Neutral Light Medium
    Shade match 86
    $13.99Ulta BeautyUlta Beauty$2 less (13%)

    Matches: Very close colourClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 47% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. #29 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTargetCosts $14.01 more

    Matches: Same buildable coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  28. #30 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3N Latte
    Shade match 86
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 115 (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Looks identical
    • Light medium · Cool · rosy undertone

    $39

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C1

    • Very close colour
    • Medium light · Cool undertone

    $34

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Very close colour
    • Light medium · Cool · pink undertone

    $42

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marmalade 3.3 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marmalade 3.3 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Close colour
    • Light · Cool · rosy undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Seashell, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115. Every attribute compared, with its share of the score.

ComparedYour shade115Closest shade matchSeashellScore
Shade match55% of overall97
Colour96#e6aa88#e6ad8eLooks identicalColour difference 1.2 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Seashell.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Natural finish instead of radiant
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R4, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 115. Every attribute compared, with its share of the score.

ComparedYour shade115Closest overall alternativeR4Score
Shade match55% of overall96
Colour94#e6aa88#eeaf8cVery close colourColour difference 1.6 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 3.0
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in R4.

Same or better

  • Very close colour
  • Same cool undertone
  • Same radiant finish
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Seashell

Best price
$49SephoraSephora
Costs $33.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation R4

Best price
$52SephoraSephora
Costs $36.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.