Lifter Plump & Glow Foundation Hyaluronic Acid 118 dupes and alternatives Maybelline
4.5 (1,466)·Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same radiant finish
Differences: Light rather than buildable coverage· No long-wear claim· Not marketed for sensitive skin
Score details
Shade match
93
Finish & visual result
91
Wear & performance
59
Skin suitability
80
Looks identical · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Light rather than buildable coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
76
Wear & performance
66
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
$8Ulta Beauty(product price)$7.99 less (50%)4.5 (40,486)
Matches: Near-identical swatch colour· Both claim long-wearing· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
89
Finish & visual result
76
Wear & performance
86
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
76
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: light with medium warm undertone
Matches: Near-identical swatch colour· Same warm undertone· Same radiant finish
Differences: Medium rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
89
Wear & performance
40
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: light with yellow peach undertones
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
76
Wear & performance
66
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
68
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: light-medium with warm peach undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
68
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Matches: Near-identical swatch colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
67
Wear & performance
49
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
76
Wear & performance
68
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
64
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light medium with warm undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Not marketed for combination/sensitive skin
Score details
Shade match
94
Finish & visual result
70
Wear & performance
65
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 118 (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in Soft Honey, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 118. Every attribute compared, with its share of the score.
ComparedYour shade118Closest shade matchSoft HoneyHow they compareScore
Shade match55% of overall99
Colour60%98#dfb28b#deb188Looks identicalColour difference 0.7 (0 is identical)
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 118. Every attribute compared, with its share of the score.
ComparedYour shade118Closest overall alternative720 BaliHow they compareScore
Shade match55% of overall94
Colour60%97#dfb28b#e3b48dLooks identicalColour difference 0.9 (0 is identical)
Overall match 93/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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