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Lifter Plump & Glow Foundation Hyaluronic Acid 210 dupes and alternatives Maybelline

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation W5.5 Warm Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
210Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Buildable coverage
The match
L'Oréal Paris
W5.5 Warm Medium
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$2 less (13%)

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
210Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Buildable coverage
The match
Juvia's Place
630 Capri
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Vanilla Bean Butta
    Shade match 97
    $16Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Light rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 97
    $9.12WalmartWalmart$6.87 less (43%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Light 2W
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $8.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $81Ulta BeautyUlta Beauty(product price)Costs $65.01 more

    Matches: Very close colourSame radiant finish

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 75
    $60SephoraSephoraCosts $44.01 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light medium, cool rosy

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 90
    $42Ulta BeautyUlta BeautyCosts $26.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same buildable coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Lifter Stix Multi-Use Face Stick

    25
    Shade match 98
    $12.99Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: warm light/medium

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3W Butterscotch
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  12. Shade match 89
    $46SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light - neutral, slightly cool

    Medium confidence· Digital match

    View match
  13. #15 · J.Cat Beauty

    Aquasurance Compact Foundation

    Soft Taupe
    Shade match 92
    $10.39$15.99Ulta BeautyUlta Beauty$5.60 less (35%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame buildable coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. Shade match 86
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light - neutral

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 77
    $46Ulta BeautyUlta Beauty(product price)Costs $30.01 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than buildable coverage

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 95
    $41Ulta BeautyUlta BeautyCosts $25.01 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishLight rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTargetCosts $14.01 more

    Matches: Same warm undertoneSame buildable coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW18
    Shade match 95
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with warm peachy undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC25
    Shade match 93
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light medium with golden peach undertones

    Medium confidence· Digital match

    View match
  21. #23 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 86
    $51.50Ulta BeautyUlta Beauty(product price)Costs $35.51 more

    Matches: Very close colourClaims a skin-like finishClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 93
    $9.03WalmartWalmart$6.96 less (44%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same buildable coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  23. #25 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$1 less (6%)

    Natural · Medium coverage

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  24. #26 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Tan Warm
    Shade match 96
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 44% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourClaims transfer resistanceClaims a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 80
    $14.59TargetTarget$1.40 less (9%)

    Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    43
    Wear & performance
    76
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  27. #29 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Shade match 90
    $39Ulta BeautyUlta BeautyCosts $23.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 86
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 210 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Close colour
    • Medium light · Warm · golden undertone

    $42

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in W5.5 Warm Medium, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 210. Every attribute compared, with its share of the score.

ComparedYour shade210Closest shade matchW5.5 Warm MediumScore
Shade match55% of overall99
Colour99#db986b#da996cLooks identicalColour difference 0.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W5.5 Warm Medium.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

19 shared ingredients; weighted similarity 47%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 210. Every attribute compared, with its share of the score.

ComparedYour shade210Closest overall alternative630 CapriScore
Shade match55% of overall90
Colour91#db986b#dfa075Very close colourColour difference 2.2 (0 is identical)
Depth93Medium lightMedium lightSameDepth difference: 3.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Medium rather than buildable coverage
  • Both claim long-wearing

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation W5.5 Warm Medium

Match price
$13.99Ulta BeautyUlta Beauty
$2 less (13%)

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

Match price
$24Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.