Lifter Plump & Glow Foundation Hyaluronic Acid 400 dupes and alternatives Maybelline
4.5 (1,466)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
70
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Matches: Similar undertone (neutral vs cool)· Claims a skin-like finish· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
68
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral cool undertones
Matches: Same cool undertone· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
50
Wear & performance
76
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: very deep skin with a balance of warm & cool undertones
$13.99Ulta Beauty(product price)$2 less (13%)4.3 (33,167)
Matches: Same cool undertone· Claims a skin-like finish
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
80
Finish & visual result
68
Wear & performance
40
Skin suitability
100
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 47% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines
Matches: Same radiant finish· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Light rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
73
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: deepest with neutral undertones
Matches: Claims a skin-like finish· Both claim long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Light rather than buildable coverage
Score details
Shade match
77
Finish & visual result
61
Wear & performance
68
Skin suitability
60
Close colour · Natural · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
Matches: Same buildable coverage· Claims a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Matches: Both claim long-wearing· Claims transfer resistance· Claims a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than radiant finish
Score details
Shade match
71
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very deep with neutral undertones
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 400 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Stix Multi-Use Face Stick in 90, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 400. Every attribute compared, with its share of the score.
ComparedYour shade400Closest shade match90How they compareScore
Shade match55% of overall96
Colour60%93#49211e#462321Very close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared56
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%—not comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared64
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 400. Every attribute compared, with its share of the score.
ComparedYour shade400Closest overall alternativeNW66How they compareScore
Shade match55% of overall87
Colour60%79#49211e#422521Close colourColour difference 3.8 (0 is identical)
Overall match 83/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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