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Lifter Plump & Glow Foundation Hyaluronic Acid 110 dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 19W Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
110Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Buildable coverage
The match
Jung Saem Mool
19W Light
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $16.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
110Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Buildable coverage
The match
Polite Society
Very Fair Warm
Depth and undertone: Fair · Warm · peach
Finish and coverage: Radiant · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
100
Match price
$42Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $53.01 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneLight rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 99
    $17.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Full rather than buildable coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    0.5-2 Very Light
    Shade match 96
    $20.99Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: fair light warm

    Medium confidence· Digital match

    View match
  5. #7 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: fair with peachy to neutral undertone for pale skin

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 96
    $39.50SephoraSephoraCosts $23.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very fair warm skin with subtle peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium
    Shade match 90
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourBoth claim long-wearingAdds SPF 50

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: cool to neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 94
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Warm
    Shade match 93
    $9.80$14Ulta BeautyUlta Beauty$6.19 less (39%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W2 Warm Light
    Shade match 97
    $13.99Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 47% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    2 Warm
    Shade match 97
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with warm golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 64 Butterscotch
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN5
    Shade match 89
    $49SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light neutral 5

    Medium confidence· Digital match

    View match
  16. #18 · Revolution Beauty

    Skin Silk Serum Foundation

    F6.5N
    Shade match 92
    $15Ulta BeautyUlta Beauty(product price)$0.99 less (6%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Light skin tone, neutral peach undertone

    Medium confidence· Digital match

    View match
  17. #19 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    2W
    Shade match 97
    $35Ulta BeautyUlta Beauty(product price)Costs $19.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than buildable coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: fair light with warm, subtle peachy undertones

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: level-three fair with a neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Fair 125 C
    Shade match 78
    $16Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.3W
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$1.99 less (12%)

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  21. #23 · Hourglass

    Vanish Seamless Finish Foundation Stick

    5.5 Natural
    Shade match 96
    $49SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light, warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    100 Light Warm
    Shade match 97
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Ivory (W-026)
    Shade match 97
    $58SephoraSephoraCosts $42.01 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Extra light, warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Porcelain (W-016)
    Shade match 96
    $58SephoraSephoraCosts $42.01 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Fair skin, warm undertones

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: level-one light with a neutral undertone

    Medium confidence· Digital match

    View match
  26. #28 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Fair Cool
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Costs $26.01 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Slightly cooler undertoneFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: fair with rosy undertone for pale skin

    Medium confidence· Digital match

    View match
  27. #29 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 5
    Shade match 88
    $69SephoraSephoraCosts $53.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with yellow neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 90
    $32SephoraSephoraCosts $16.01 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral light sand

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    Infallible Cushion Foundation

    120 Warm
    Shade match 98
    $19.99Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSame warm undertoneSame buildable coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  30. Shade match 99
    $53SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for combination/dry skin

    Score details
    Shade match
    99
    Finish & visual result
    42
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  31. Shade match 98
    $11.19$15.99Ulta BeautyUlta Beauty$4.80 less (30%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 110 (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    1 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Warm

    • Looks identical
    • Fair · Warm undertone

    $42

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Fair Warm

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1W

    • Very close colour
    • Fair · Warm undertone

    $38

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 19W Light, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest shade match19W LightScore
Shade match55% of overall99
Colour99#eec8a7#eec9a9Looks identicalColour difference 0.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveDryBoth marketed for dry skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 19W Light.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for combination/normal/oily/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Warm, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest overall alternativeVery Fair WarmScore
Shade match55% of overall97
Colour95#eec8a7#edcbaaLooks identicalColour difference 1.5 (0 is identical)
Depth98FairFairSameDepth difference: 1.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Fair Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 19W Light

Best price
$32SephoraSephora
Costs $16.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Fair Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $26.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.