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Lifter Plump & Glow Foundation Hyaluronic Acid 112 dupes and alternatives Maybelline

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation 130 Buff Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
112Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Maybelline
130 Buff Beige
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$8.98WalmartWalmart
$7.01 less (44%)

Your shade $15.99 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
112Change shade
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
IT Cosmetics
Light Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
67
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $36SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Medium rather than buildable coverageDoes not claim not settling into linesNot marketed for normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: light / medium - neutral

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Rosy Light
    Shade match 87
    $17.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame radiant finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than buildable coverage · No long-wear claim · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $49SephoraSephoraCosts $33.01 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly warmer undertoneLight rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $48SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light-medium rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with pink undertones

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Medium Warm
    Shade match 87
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with neutral/peachy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $46SephoraSephoraCosts $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with neutral/pinky undertones

    Medium confidence· Digital match

    View match
  10. #12 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Light 6N
    Shade match 98
    $42SephoraSephoraCosts $26.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Very Light with Neutral Undertones

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Ambient Soft Glow Foundation

    2.5
    Shade match 88
    $60SephoraSephoraCosts $44.01 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 87
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  14. Shade match 96
    $21.49Ulta BeautyUlta BeautyCosts $5.50 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. Shade match 87
    $48SephoraSephoraCosts $32.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light skintones with cool rosy undertones

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Redness Solutions Makeup SPF 15

    Calming Fair
    Shade match 91
    $40Ulta BeautyUlta BeautyCosts $24.01 more

    Matches: Very close colourSame neutral undertoneAdds SPF 15

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Doll 10

    Doll Skin Genius Serum Skin Tint

    Fair/Light
    Shade match 94
    $46Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    59
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/normal/oily/sensitive skin

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $49Ulta BeautyUlta BeautyCosts $33.01 more

    Matches: Very close colourBoth claim not settling into linesClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $53Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Very close colourClaims transfer resistanceAdds SPF 27

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with cool pink undertones

    Medium confidence· Digital match

    View match
  20. #22 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light+ Cool 180
    Shade match 88
    $45SephoraSephoraCosts $29.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Light+ with cool pink undertones

    Medium confidence· Digital match

    View match
  21. #23 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    1N0 Porcelain
    Shade match 97
    $52Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for normal/sensitive skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $49SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light, golden undertones

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    C140
    Shade match 87
    $16.99CVSCVSCosts $1 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $40SephoraSephoraCosts $24.01 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with neutral olive undertones

    Medium confidence· Digital match

    View match
  25. Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colour

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  26. Shade match 89
    $46SephoraSephoraCosts $30.01 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance

    Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: fair skin with cool/pinky undertones

    Medium confidence· Digital match

    View match
  27. #29 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4 Linen
    Shade match 89
    $49SephoraSephoraCosts $33.01 more

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: light, warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    L06 Honey
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Near-identical swatch colourClaims a lightweight feel

    Differences: Slightly warmer undertoneLuminous rather than radiant finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Luminous rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  29. #31 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4.75
    Shade match 98
    $39SephoraSephoraCosts $23.01 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    43
    Wear & performance
    61
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: light with peachy neutral undertones

    Medium confidence· Digital match

    View match
  30. #32 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Fair
    Shade match 98
    $16Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame buildable coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 112 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Looks identical
    • Light · Neutral undertone

    $12.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Looks identical
    • Light · Neutral undertone

    $12

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Very close colour
    • Light · Neutral undertone

    $39

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Very close colour
    • Fair · Neutral undertone

    $16.99

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Very close colour
    • Light · Neutral undertone

    $30

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Very close colour
    • Light · Neutral · neutral pink undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 112. Every attribute compared, with its share of the score.

ComparedYour shade112Closest shade match130 Buff BeigeScore
Shade match55% of overall98
Colour98#ecb79b#ecb99fLooks identicalColour difference 0.8 (0 is identical)
Depth99LightLightSameDepth difference: 0.8
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 130 Buff Beige.

Same or better

  • $7.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than buildable coverage
  • Claims a lightweight feel
  • Adds SPF 18

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Neutral, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 112. Every attribute compared, with its share of the score.

ComparedYour shade112Closest overall alternativeLight NeutralScore
Shade match55% of overall95
Colour93#ecb79b#f0bda4Very close colourColour difference 1.8 (0 is identical)
Depth95LightLightSameDepth difference: 2.9
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of radiant
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation 130 Buff Beige

Best price
$8.98WalmartWalmart
$7.01 less (44%)

Your shade $15.99 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Light Neutral

Best price
$39SephoraSephora
Costs $23.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.