Lifter Plump & Glow Foundation Hyaluronic Acid 330 dupes and alternatives Maybelline
4.5 (1,466)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than buildable coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
76
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium with neutral undertone
Matches: Very close colour· Same neutral undertone· Same buildable coverage
Differences: Natural rather than radiant finish· Does not claim not settling into lines· Not marketed for combination/sensitive skin
Score details
Shade match
96
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
76
Wear & performance
59
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
87
Finish & visual result
68
Wear & performance
86
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Light-medium rather than buildable coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
86
Wear & performance
40
Skin suitability
20
Looks identical · Radiant · Light-medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Medium Deep with peach undertones
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
83
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 330 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Spicy Brown 338, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 330. Every attribute compared, with its share of the score.
ComparedYour shade330Closest shade matchSpicy Brown 338How they compareScore
Shade match55% of overall98
Colour60%96#ca7e57#cb7b51Looks identicalColour difference 1.2 (0 is identical)
Overall match 77/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 330. Every attribute compared, with its share of the score.
ComparedYour shade330Closest overall alternativeMedium 370 NHow they compareScore
Shade match55% of overall90
Colour60%84#ca7e57#bd7f5aClose colourColour difference 3.1 (0 is identical)
Overall match 88/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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