Lifter Plump & Glow Foundation Hyaluronic Acid 405 dupes and alternatives Maybelline
4.5 (1,466)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Claims a blurring effect· Claims a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
70
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Matches: Same radiant finish· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
79
Wear & performance
58
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: deep with rich neutral undertones
Matches: Similar undertone (neutral vs cool)· Claims a skin-like finish· Both claim long-wearing
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
68
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: extra deep with neutral cool undertones
Matches: Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
75
Finish & visual result
76
Wear & performance
66
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Claims a skin-like finish· Both claim long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Light rather than buildable coverage
Score details
Shade match
81
Finish & visual result
61
Wear & performance
68
Skin suitability
60
Close colour · Natural · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin
Matches: Same cool undertone· Claims transfer resistance· Claims a lightweight feel
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D8 - very deep with cool undertones
Matches: Claims a blurring effect· Both claim long-wearing· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than buildable coverage
Score details
Shade match
75
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: dark deep to rich - neutral, slightly warm
Matches: Same radiant finish· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Light rather than buildable coverage· Does not claim not settling into lines
Score details
Shade match
73
Finish & visual result
73
Wear & performance
68
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than buildable coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: deepest with neutral undertones
The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 405 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay Blurring Powder Foundation in 61N Espresso Neutral, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 405. Every attribute compared, with its share of the score.
ComparedYour shade405Closest shade match61N Espresso NeutralHow they compareScore
Shade match55% of overall93
Colour60%89#401e17#43251dVery close colourColour difference 2.5 (0 is identical)
Overall match 78/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 405. Every attribute compared, with its share of the score.
ComparedYour shade405Closest overall alternativeNW66How they compareScore
Shade match55% of overall90
Colour60%84#401e17#422521Close colourColour difference 3.1 (0 is identical)
Overall match 85/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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