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Lifter Plump & Glow Foundation Hyaluronic Acid 120 dupes and alternatives Maybelline

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 2N2 Buff

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
120Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Estée Lauder
2N2 Buff
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $36.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
120Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Juvia's Place
630 Capri
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Medium Light
    Shade match 98
    $17.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimContains listed fragrance

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: 4 light medium

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than buildable coverageNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 95
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Medium rather than buildable coverageNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light-medium

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Pro Coverage Liquid Foundation

    Porcelain
    Shade match 92
    $10Ulta BeautyUlta Beauty$5.99 less (37%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Full rather than buildable coverageDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 98
    $38SephoraSephoraCosts $22.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim

    Retailer shade note: for light to light-medium skin

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Dewy + Smooth Foundation

    210 Sandy Beige
    Shade match 94
    $9.12WalmartWalmart$6.87 less (43%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 90
    $17.99Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than buildable coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Full rather than buildable coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Chanel

    LES BEIGES Water-Fresh Tint

    LIGHT DEEP
    Shade match 89
    $72Ulta BeautyUlta BeautyCosts $56.01 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than buildable coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light-deep shade

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $52SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $54SephoraSephoraCosts $38.01 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    3N Latte
    Shade match 98
    $54Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame buildable coverage

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    65
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: golden beige shade with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $53Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light - medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $54SephoraSephoraCosts $38.01 more

    Matches: Very close colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 40 W
    Shade match 85
    $49SephoraSephoraCosts $33.01 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N4 Neutral Light Medium
    Shade match 94
    $13.99Ulta BeautyUlta Beauty$2 less (13%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 47% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $33.01 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  18. #20 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 11N
    Shade match 95
    $42SephoraSephoraCosts $26.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    61
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: Light Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  19. #21 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Cool
    Shade match 86
    $14Ulta BeautyUlta Beauty(product price)$1.99 less (12%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than buildable coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 48 Oat
    Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $25.01 more

    Matches: Very close colourSame neutral undertoneClaims colour stability

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: moderately fair, warm neutral undertone - online only

    Medium confidence· Digital match

    View match
  21. #23 · Maybelline

    Lifter Stix Multi-Use Face Stick

    20
    Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    56
    Wear & performance
    64
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: neutral light

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $49Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourBoth claim not settling into linesClaims colour stability

    Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    Honey Rose
    Shade match 89
    $21.39CVSCVSCosts $5.40 more

    Matches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    59
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. Shade match 89
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneLight-medium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Radiant · Light-medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Light Medium with warm golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $49Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Very close colourBoth claim not settling into linesClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than radiant finishLight rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Light rather than buildable coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  26. Shade match 88
    $30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight-medium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Radiant · Light-medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Light-medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Light Medium with cool undertones

    Medium confidence· Digital match

    View match
  27. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.51 more

    Matches: Very close colourSame neutral undertoneBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    59
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/normal/sensitive skin

    Retailer shade note: light/medium skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC27
    Shade match 95
    $39SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than buildable coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than buildable coverage · Not marketed for dry/sensitive skin

    Retailer shade note: beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  29. #31 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    11 Classic Ivory
    Shade match 98
    $14.97WalmartWalmart$1.02 less (6%)

    Matches: Near-identical swatch colourSame neutral undertoneSame buildable coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 120 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2N1

    • Looks identical
    • Medium light · Neutral undertone

    $34

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  3. CoverGirl TruBlend Undercover Concealer

    Sand Beige

    CoverGirl TruBlend Undercover Concealer, shade Sand Beige

    • Close colour
    • Light medium · Neutral undertone

    $12.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Pearl 4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Pearl 4

    • Very close colour
    • Light medium · Cool · rosy undertone

    $39

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW18

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  6. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Close colour
    • Medium light · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 2N2 Buff, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest shade match2N2 BuffScore
Shade match55% of overall99
Colour99#e3a580#e5a57fLooks identicalColour difference 0.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.3
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 78/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 2N2 Buff.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • Does not claim not settling into lines
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 120. Every attribute compared, with its share of the score.

ComparedYour shade120Closest overall alternative630 CapriScore
Shade match55% of overall90
Colour90#e3a580#dfa075Very close colourColour difference 2.3 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Medium rather than buildable coverage
  • Both claim long-wearing

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Foundation 2N2 Buff

Best price
$52SephoraSephora
Costs $36.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 630 Capri

Match price
$24Ulta BeautyUlta Beauty
Costs $8.01 more

Your shade $15.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.