Beautler.Your beauty butler

Volum' Express The Falsies Waterproof Mascara Very Black dupes and alternatives Maybelline

Black · Deep / dark

Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.

Closest overall alternative: Maybelline Falsies Lash Lift Waterproof Mascara Very Black

The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.

Your shade
Maybelline
Very Black
Effects: Dramatic, volumising, lifting, separating
Formula and brush: Waterproof
The match
Maybelline
Very Black
Effects: Dramatic, lifting, lengthening, volumising, separating
Formula and brush: Waterproof

Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
86out of 100
Effect
80
Formula
100
Waterproof
100
Brush
not scored yet
Best price
$13.99Ulta BeautyUlta Beauty
Costs $3 more

Your shade $10.99 at Ulta Beauty

Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

More matches

  1. #2 · L'Oréal Paris

    Telescopic Lift Waterproof Mascara

    Black
    $15.99Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 3 of 5 effects shared

    Score details
    Effect
    60
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 5 effects shared

    Medium confidence· Digital match

    View match
  2. $30SephoraSephoraCosts $19.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 3 of 5 effects shared

    Score details
    Effect
    60
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 5 effects shared

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Superhero Volumizing Waterproof Mascara

    Black
    $28SephoraSephoraCosts $17.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 3 of 5 effects shared

    Score details
    Effect
    60
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 5 effects shared

    Medium confidence· Digital match

    View match
  4. #5 · Maybelline

    Volum' Express The Falsies Mascara

    Very Black
    Match not determinedToo little listed to compare
    $10.99Ulta BeautyUlta BeautySame price

    Matches: Same effect: dramatic, volumising, lifting, separating

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top

    Medium confidence· Digital match

    View match
  5. $10.99Ulta BeautyUlta BeautySame price

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 2 of 4 effects shared

    Score details
    Effect
    50
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 4 effects shared

    Medium confidence· Digital match

    View match
  6. $28SephoraSephoraCosts $17.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 3 of 7 effects shared

    Score details
    Effect
    43
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 7 effects shared

    Medium confidence· Digital match

    View match
  7. $24SephoraSephoraCosts $13.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 3 of 7 effects shared

    Score details
    Effect
    43
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 7 effects shared

    Medium confidence· Digital match

    View match
  8. $29SephoraSephoraCosts $18.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 3 of 7 effects shared

    Score details
    Effect
    43
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 7 effects shared

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Voluminous Lash Paradise Waterproof Volume Mascara

    Blackest Black
    $13.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 2 of 5 effects shared

    Score details
    Effect
    40
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Medium confidence· Digital match

    View match
  10. #11 · Yves Saint Laurent

    Lash Clash Extreme Volume Mascara

    Noir
    $34SephoraSephoraCosts $23.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 2 of 5 effects shared

    Score details
    Effect
    40
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Retailer shade note: deep black

    Medium confidence· Digital match

    View match
  11. $4.99Ulta BeautyUlta Beauty$6 less (55%)

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 2 of 5 effects shared

    Score details
    Effect
    40
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 2 of 5 effects shared

    Retailer shade note: Black

    Medium confidence· Digital match

    View match
  12. #13 · CoverGirl

    Lash Blast Cleantopia Mascara

    Extreme Black
    $13.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Similar effect

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the topFibre rather than waterproof

    Score details
    Effect
    80
    Formula
    50
    Waterproof
    not scored yet
    Brush
    not scored yet

    Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · Fibre rather than waterproof

    Medium confidence· Digital match

    View match
  13. #14 · Maybelline

    Falsies Lash Lift Washable Mascara

    Ultra Black
    $13.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Similar effect

    Differences: Yours is waterproof and this one is not, so it cannot rate as a strong matchRegular rather than waterproofYours is waterproof; this one is not

    Score details
    Effect
    80
    Formula
    70
    Waterproof
    0
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one is not, so it cannot rate as a strong match · Regular rather than waterproof · Yours is waterproof; this one is not

    Medium confidence· Digital match

    View match
  14. #15 · Maybelline

    Lash Sensational Waterproof Mascara

    Brown Black
    $13.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 1 of 4 effects shared

    Score details
    Effect
    25
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 1 of 4 effects shared

    Medium confidence· Digital match

    View match
  15. #16 · CoverGirl

    Clump Crusher Mascara

    Very Black
    $12.99Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 1 of 5 effects shared

    Score details
    Effect
    20
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 1 of 5 effects shared

    Medium confidence· Digital match

    View match
  16. #17 · Benefit Cosmetics

    BADgal BANG! Volumizing Waterproof Mascara

    Black
    $29SephoraSephoraCosts $18.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 1 of 5 effects shared

    Score details
    Effect
    20
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 1 of 5 effects shared

    Retailer shade note: pitch black

    Medium confidence· Digital match

    View match
  17. #18 · Maybelline

    Lash Sensational Sky High Waterproof Mascara

    Brownish Black
    $13.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 1 of 5 effects shared

    Score details
    Effect
    20
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 1 of 5 effects shared

    Medium confidence· Digital match

    View match
  18. #19 · Dior

    Diorshow Waterproof Mascara

    Catwalk Black
    $35SephoraSephoraCosts $24.01 more

    Matches: Same formula: waterproofSame waterproof: waterproof

    Differences: 1 of 5 effects shared

    Score details
    Effect
    20
    Formula
    100
    Waterproof
    100
    Brush
    not scored yet

    Not compared: shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 1 of 5 effects shared

    Retailer shade note: jet black

    Medium confidence· Digital match

    View match
  19. #20 · Tarte

    Maneater Volumizing Mascara

    Black
    Match not determinedToo little listed to compare
    $28SephoraSephoraCosts $17.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top4 of 6 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 4 of 6 effects shared

    Medium confidence· Digital match

    View match
  20. #21 · Fenty Beauty

    Hella Thicc Volumizing Mascara

    Cuz I'm Black
    $22SephoraSephoraCosts $11.01 more

    Matches: Same waterproof: waterproof

    Differences: 3 of 6 effects shared

    Score details
    Effect
    50
    Formula
    not scored yet
    Waterproof
    100
    Brush
    not scored yet

    Not compared: formula, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: 3 of 6 effects shared

    Retailer shade note: black

    Medium confidence· Digital match

    View match
  21. $14.99Ulta BeautyUlta BeautyCosts $4 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top4 of 6 effects sharedTubing rather than waterproof

    Score details
    Effect
    67
    Formula
    45
    Waterproof
    not scored yet
    Brush
    not scored yet

    Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 4 of 6 effects shared · Tubing rather than waterproof

    Medium confidence· Digital match

    View match
  22. $29Ulta BeautyUlta BeautyCosts $18.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top4 of 6 effects sharedTubing rather than waterproof

    Score details
    Effect
    67
    Formula
    45
    Waterproof
    not scored yet
    Brush
    not scored yet

    Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 4 of 6 effects shared · Tubing rather than waterproof

    Medium confidence· Digital match

    View match
  23. #24 · Benefit Cosmetics

    Fan Fest Fanning & Volumizing Mascara

    Hyper Black
    $29SephoraSephoraCosts $18.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects sharedFibre rather than waterproof

    Score details
    Effect
    60
    Formula
    50
    Waterproof
    not scored yet
    Brush
    not scored yet

    Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared · Fibre rather than waterproof

    Medium confidence· Digital match

    View match
  24. Match not determinedToo little listed to compare
    $38Ulta BeautyUlta BeautyCosts $27.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared

    Medium confidence· Digital match

    View match
  25. #26 · NARS

    Climax Mascara

    Explicit Black
    Match not determinedToo little listed to compare
    $28Ulta BeautyUlta BeautyCosts $17.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared

    Retailer shade note: black satin

    Medium confidence· Digital match

    View match
  26. #27 · Lancôme

    Monsieur Big Volumizing Mascara

    01 Big Is The New Black
    Match not determinedToo little listed to compare
    $30SephoraSephoraCosts $19.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared

    Medium confidence· Digital match

    View match
  27. #28 · RMS Beauty

    Straight Up Volumizing Peptide Mascara

    Single shade
    Match not determinedToo little listed to compare
    $29Ulta BeautyUlta BeautyCosts $18.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared

    Medium confidence· Digital match

    View match
  28. #29 · Grande Cosmetics

    GrandeMASCARA Conditioning Peptide Mascara

    Black
    $20$25SephoraSephoraCosts $9.01 more

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects sharedFibre rather than waterproof

    Score details
    Effect
    60
    Formula
    50
    Waterproof
    not scored yet
    Brush
    not scored yet

    Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared · Fibre rather than waterproof

    Retailer shade note: rich black

    Medium confidence· Digital match

    View match
  29. #30 · e.l.f. Cosmetics

    Incredi-Curl Curling & Volumizing Mascara

    Pitch Black
    Match not determinedToo little listed to compare
    $9Ulta BeautyUlta Beauty$1.99 less (18%)

    Nothing compared the same

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top3 of 5 effects shared

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Yours is waterproof and this one does not say, so it cannot rate at the top · 3 of 5 effects shared

    Retailer shade note: deeper pigmented black

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest overall alternative works

Maybelline Falsies Lash Lift Waterproof Mascara in Very Black, against Maybelline Volum' Express The Falsies Waterproof Mascara in Very Black. Every attribute compared, with its share of the score.

ComparedYour shadeVery BlackClosest overall alternativeVery BlackScore
Effect45% of overall80
Effect80Dramatic, Volumising, Lifting, SeparatingDramatic, Lifting, Lengthening, Volumising, SeparatingClose4 of 5 effects shared
Formula30% of overall100
Formula100WaterproofWaterproofSameSame formula
Waterproof15% of overall100
Waterproof100WaterproofWaterproofSameSame on waterproof wear
Brush10% of overall—
Brush shapenot comparableNot listedNot listedNot comparableNeither product lists brush shape
Brush materialnot comparableNot listedNot listedNot comparableNeither product lists brush material
Overall match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Falsies Lash Lift Waterproof Mascara in Very Black.

Same or better

  • Similar effect
  • Same formula: waterproof
  • Same waterproof: waterproof

Not compared

  • Brush shape: not listed for either
  • Brush material: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, moderate siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSame formula

Where to buy Very Black

Best price
$13.99Ulta BeautyUlta Beauty
Costs $3 more

Your shade $10.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.