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Color Statement Lip Liner True Red dupes and alternatives Milani

Red · Neutral · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free26Vegan10Cruelty-free16

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30 matches

Closest shade matchClosest overall alternative: Milk Makeup Line + Fill Lip Liner and Allover Lip Color SHRED

The equivalent shade and the most similar lip liner overall.

Your shade
Milani
True RedChange shade
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
The match
Milk Makeup
SHRED
Colour family, undertone and depth: Red · Neutral · Medium
Finish and opacity: Matte · Opaque
Overall match
96out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Shade match
98out of 100
Colour
97
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$22Ulta BeautyUlta Beauty
Costs $15.51 more

Your shade $6.49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Spicy
    Shade match 90
    $6Ulta BeautyUlta Beauty(product price)$0.49 less (8%)

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  2. #3 · Fara Homidi

    Smudge & Contour Lip Pencil

    Velvet
    Shade match 90
    $36SephoraSephoraCosts $29.51 more

    Matches: Very close colourSame finish: matteSame longevity: long-wearing

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: deep, rich red with blue undertones

    Medium confidence· Digital match

    View match
  3. #4 · Sacheu

    Peel Off Lip Liner STAY-N

    getREDy
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Very close colourSame neutral undertoneSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cherry Skies
    Shade match 85
    $6Ulta BeautyUlta Beauty(product price)$0.49 less (8%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: deep wine red

    Medium confidence· Digital match

    View match
  5. #6 · Sacheu

    DoubleDown Lip Definer 2-in-1 Liner and Balm

    Rush Hour
    Shade match 86
    $16Ulta BeautyUlta BeautyCosts $9.51 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    86
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 13% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  6. #7 · Fara Homidi

    Smudge & Contour Lip Pencil

    Premier
    Shade match 82
    $36SephoraSephoraCosts $29.51 more

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    Differences: Lighter

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter

    Retailer shade note: the iconic true red

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Hot Red
    Shade match 88
    $6Ulta BeautyUlta Beauty(product price)$0.49 less (8%)

    Matches: Very close colourSame longevity: long-wearingClaims hydration

    Differences: Cool rather than neutral undertoneCream rather than matte (finish)

    Score details
    Shade match
    88
    Finish & visual result
    56
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Cream · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · Cream rather than matte (finish)

    Retailer shade note: bright blue-red cream

    Medium confidence· Digital match

    View match
  8. #9 · Essence

    8H Matte Comfort Lipliner

    Classic Red
    Shade match 98
    $4.99CVSCVS$1.50 less (23%)

    Matches: Near-identical swatch colourSame neutral undertoneSame finish: matte

    Differences: 8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  9. #10 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Showstopper
    Shade match 87
    $4Ulta BeautyUlta Beauty(product price)$2.49 less (38%)

    Matches: Very close colourSame longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  10. #11 · Juvia's Place

    Luxe Lip Liners

    Ruby
    Shade match 84
    $13Ulta BeautyUlta BeautyCosts $6.51 more

    Matches: Same longevity: long-wearing

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: red

    Medium confidence· Digital match

    View match
  11. #12 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Elson 6
    Shade match 76
    $29Ulta BeautyUlta BeautyCosts $22.51 more

    Matches: Same finish: matteSame longevity: long-wearingClaims comfort

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: vibrant cool red

    Medium confidence· Digital match

    View match
  12. #13 · MAC Cosmetics

    Lipglazer Glossy Liner

    Ribbon
    Shade match 77
    $25SephoraSephoraCosts $18.51 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: cherry red

    Medium confidence· Digital match

    View match
  13. #14 · IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    CONFIDENCE RED-Y
    Shade match 81
    $29Ulta BeautyUlta BeautyCosts $22.51 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims hydration

    No material differences in the data we have.

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 10% ingredient overlap

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  14. #15 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Universal Red
    Shade match 90
    $23SephoraSephoraCosts $16.51 more

    Matches: Same neutral undertoneSame finish: matteClaims smudge and transfer

    Differences: 9-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    51
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: 9-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  15. #16 · RMS Beauty

    Go Nude Lip Pencil

    Pavla
    Shade match 94
    $26Ulta BeautyUlta BeautyCosts $19.51 more

    Matches: Near-identical swatch colourClaims waterproofClaims hydration

    Differences: Warm rather than neutral undertone8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Looks identical · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: orange-based red

    Medium confidence· Digital match

    View match
  16. #17 · Palladio Beauty

    Lip Liner Classic Pencil

    Rockin Red
    Shade match 75
    $9.99Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Same neutral undertoneSame longevity: long-wearing

    Differences: Deeper

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper

    Medium confidence· Digital match

    View match
  17. #18 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Pop (Neon Hot Pink)
    Shade match 87
    $4.99CVSCVS$1.50 less (23%)

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone

    Medium confidence· Digital match

    View match
  18. #19 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Niels
    Shade match 66
    $26SephoraSephoraCosts $19.51 more

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: bright neutral red

    Medium confidence· Digital match

    View match
  19. #20 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    412 Forever Passion
    Shade match 82
    $27SephoraSephoraCosts $20.51 more

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    63
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: crimson red

    Medium confidence· Digital match

    View match
  20. #21 · Too Faced

    Lip Injection Extreme Lip Shaper Plumping Lip Liner

    Happily Ever After
    Shade match 82
    $25Ulta BeautyUlta BeautyCosts $18.51 more

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    63
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  21. #22 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    The MVP
    Shade match 86
    $24Ulta BeautyUlta BeautyCosts $17.51 more

    Matches: Same finish: matteClaims smudge and transferClaims waterproof

    Differences: Cool rather than neutral undertone8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    51
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  22. #23 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Red
    Shade match 92
    $30Ulta BeautyUlta BeautyCosts $23.51 more

    Matches: Very close colourSame neutral undertoneClaims smudge and transfer

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: bright red with a neutral undertone

    Medium confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plush Red
    Shade match 70
    $6Ulta BeautyUlta Beauty(product price)$0.49 less (8%)

    Matches: Same longevity: long-wearingClaims hydration

    Differences: DeeperCool rather than neutral undertoneCream rather than matte (finish)

    Score details
    Shade match
    70
    Finish & visual result
    56
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Cream rather than matte (finish)

    Retailer shade note: cranberry red - cream

    Medium confidence· Digital match

    View match
  24. #25 · MAC Cosmetics

    Lip Liner Pencil

    Ruby Woo
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Costs $18.51 more

    Matches: Very close colourSame finish: matte

    Differences: Cool rather than neutral undertoneNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity)

    Retailer shade note: very matte vivid blue red

    Medium confidence· Digital match

    View match
  25. #26 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Reddish
    Shade match 70
    $4Ulta BeautyUlta Beauty(product price)$2.49 less (38%)

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourWarm rather than neutral undertone

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone

    Retailer shade note: Classic red

    Medium confidence· Digital match

    View match
  26. #27 · NARS

    Powermatte High Intensity Lip Pencil

    Dragon Girl - 132
    Shade match 80
    $32Ulta BeautyUlta BeautyCosts $25.51 more

    Matches: Same finish: matteClaims smudge and transferClaims comfort

    Differences: Cool rather than neutral undertone12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: vivid siren red

    Medium confidence· Digital match

    View match
  27. #28 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Alabama
    Shade match 60
    $6Ulta BeautyUlta Beauty$0.49 less (8%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourWarm rather than neutral undertone

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  28. #29 · Sacheu

    DoubleDown Lip Definer 2-in-1 Liner and Balm

    Hot Take
    Shade match 63
    $16Ulta BeautyUlta BeautyCosts $9.51 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertoneBerry rather than red

    Score details
    Shade match
    63
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Berry rather than red

    Retailer shade note: raspberry

    Medium confidence· Digital match

    View match
  29. #30 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Red
    Shade match 71
    $6Ulta BeautyUlta Beauty$0.49 less (8%)

    Matches: Same finish: matteSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Retailer shade note: matte red with blue undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Milk Makeup Line + Fill Lip Liner and Allover Lip Color in SHRED, against Milani Color Statement Lip Liner in True Red. Every attribute compared, with its share of the score.

ComparedYour shadeTrue RedClosest matchSHREDScore
Shade match60% of overall98
Colour97#be2037#bd273bLooks identicalColour difference 0.9 (0 is identical)
Depth99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall · 1 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 96/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Line + Fill Lip Liner and Allover Lip Color in SHRED.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same finish: matte
  • Same longevity: long-wearing
  • Claims hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionNot listedtrue red
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy SHRED

Best price
$22Ulta BeautyUlta Beauty
Costs $15.51 more

Your shade $6.49 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.