Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Skin type
Avoid an ingredient
4 of 30 matches
Only showing matches in liquid form.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $11.97 at Walmart
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42 · low stockView at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.03 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colour
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: very rich with red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $28.03 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Noticeably different swatch colourMedium rather than full coverageContains drying alcohol
Visibly different colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $30.03 moreMatches: Same cool undertoneSame matte finishSame full coverage
Differences: Noticeably different swatch colourContains listed fragrance
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Milani Conceal + Perfect 2-in-1 Foundation Cool Cocoa (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
63N espresso neutral
$32
NW65
$30
29N
$30
Ganache
$36
Chocolate Chip 8.7 Red
$31
6N1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C, against Milani Conceal + Perfect 2-in-1 Foundation in Cool Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
SephoraYour shade $11.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
