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Conceal + Perfect 2-in-1 Foundation Natural Tan dupes and alternatives Milani

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan6Cruelty-free3Oil-free2With SPF1Mineral0

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14 of 33

Only showing matches in liquid form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Milani
Natural TanChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
CoverGirl
610 Rich/Deep
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$10.49TargetTarget
$2.50 less (19%)

Your shade $12.99 at Ulta Beauty

TargetView at Target

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 119M

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Milani
Natural TanChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
119M
Depth and undertone: Tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
Costs $16.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    380N
    Shade match 91
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    117M
    Shade match 93
    $29Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural matte rather than matte finish

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural matte rather than matte finish

    Retailer shade note: Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    420N
    Shade match 90
    $69SephoraSephoraCosts $56.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    35H Medium Honey
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Contains listed fragrance

    Retailer shade note: medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · KimChi Chic Beauty

    A Really Good Foundation

    122MD
    Shade match 91
    $29Ulta BeautyUlta Beauty(product price)Costs $16.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural matte rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural matte rather than matte finish

    Retailer shade note: Medium/Tan with Warm Yellow Undertones

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC45.5
    Shade match 90
    $39SephoraSephoraCosts $26.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Retailer shade note: deep with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    27
    Shade match 92
    $40SephoraSephoraCosts $27.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium deep warm peachy

    Medium confidence· Digital match

    View match
  8. #10 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD101
    Shade match 91
    $69Ulta BeautyUlta Beauty(product price)Costs $56.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Buildable rather than full coverage · Contains listed fragrance

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5WP
    Shade match 93
    $49SephoraSephoraCosts $36.01 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: tan skin with warm peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    25
    Shade match 88
    $40SephoraSephoraCosts $27.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium deep olive

    Medium confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    340 Medium
    Shade match 95
    $52SephoraSephoraCosts $39.01 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  12. #14 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    6.5WN
    Shade match 96
    $35Ulta BeautyUlta Beauty(product price)Costs $22.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    96
    Finish & visual result
    46
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage

    Retailer shade note: tan with warm neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Milani Conceal + Perfect 2-in-1 Foundation Natural Tan (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  2. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Looks identical
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep, against Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan. Every attribute compared, with its share of the score.

ComparedYour shadeNatural TanClosest shade match610 Rich/DeepScore
Shade match55% of overall98
Colour98#b67f57#b87f54Looks identicalColour difference 0.8 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared16
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedCombination, dry, normal, oilySkin-type suitability not published for one product
Overall match 67/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Skin Milk Foundation in 610 Rich/Deep.

Same or better

  • $2.50 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 119M, against Milani Conceal + Perfect 2-in-1 Foundation in Natural Tan. Every attribute compared, with its share of the score.

ComparedYour shadeNatural TanClosest overall alternative119MScore
Shade match55% of overall94
Colour97#b67f57#b37c53Looks identicalColour difference 1.1 (0 is identical)
Depth97TanTanSameDepth difference: 1.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedDry, normal, combination, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 119M.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

CoverGirl Clean Fresh Skin Milk Foundation 610 Rich/Deep

Best price
$10.49TargetTarget
$2.50 less (19%)

Your shade $12.99 at Ulta Beauty

TargetView at Target

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 119M

Match price
$29Ulta BeautyUlta Beauty
Costs $16.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.