Black · Deep / dark
Closest overall alternative is the most similar mascara: effect 45%, formula 30%, waterproof 15%, brush 10%. Colour is a filter, not a score.
30 matches
30 matches
The most similar mascara overall: effect 45%, formula 30%, waterproof 15%, brush 10%.
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $14.99 at Ulta Beauty
Prime Prometics PrimeLash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyNot compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyCosts $10.01 moreMatches: Same formula: tubing
Differences: 5 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Urban Decay Tube Job Lash Augmenting Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta Beauty
SephoraCosts $13.01 moreMatches: Same formula: tubing
Differences: 5 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Tarte Tartelette Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Same formula: tubing
Differences: 5 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $1.01 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$1.99 less (13%)Matches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Kylie Cosmetics Wisp Lash Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $14.01 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Benefit Cosmetics They're Real Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautySame priceMatches: Same formula: tubing
Differences: 3 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
Milani Highly Rated Lash Extensions Tubing Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephoraCosts $19.01 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Hourglass Caution Extreme Lash Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $19.01 moreMatches: Same formula: tubing
Differences: 3 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Retailer shade note: ultra black
Medium confidence· Digital match
Hourglass Hourglass Unlocked Defining and Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $1.01 moreMatches: Similar effect
No material differences in the data we have.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Anastasia Beverly Hills Lash Brag Jet-Black Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$6.99 less (47%)Matches: Same formula: tubing
Differences: 3 of 6 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 6 effects shared
Medium confidence· Digital match
e.l.f. Cosmetics Lash XTNDR Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$1 less (7%)Matches: Similar effect
Differences: Waterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Waterproof rather than tubing
Medium confidence· Digital match
Maybelline Falsies Lash Lift Waterproof Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $20.01 moreMatches: Same formula: tubing
Differences: 3 of 7 effects shared
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 3 of 7 effects shared
Medium confidence· Digital match
Caliray Come Hell or High Water 24-hour Volumizing & Lengthening Tubing Mascara
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraSephoraCosts $13.01 moreNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Tarte Maneater Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $13.01 moreNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $14.01 moreNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Retailer shade note: black
Medium confidence· Digital match
Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautyCosts $13.01 moreNothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
Buxom Lash Volumizing Mascara in Blackest Black
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautyUlta Beauty$5.99 less (40%)Nothing compared the same
Differences: 5 of 7 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared
Medium confidence· Digital match
e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$9View at Ulta BeautyUlta Beauty$1 less (7%)Matches: Similar effect
Differences: Fibre rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Fibre rather than tubing
Medium confidence· Digital match
CoverGirl Lash Blast Cleantopia Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautyUlta Beauty$1 less (7%)Matches: Similar effect
Differences: Regular rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Regular rather than tubing
Medium confidence· Digital match
Maybelline Falsies Lash Lift Washable Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$13.99View at Ulta BeautySephoraCosts $13.01 moreNothing compared the same
Differences: 5 of 7 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Tarte Lights, Camera, Splashes Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautySephoraCosts $9.01 moreNothing compared the same
Differences: 5 of 7 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Rare Beauty Perfect Strokes Universal Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautySephoraCosts $14.01 moreNothing compared the same
Differences: 5 of 7 effects sharedWaterproof rather than tubing
Not compared: waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 5 of 7 effects shared · Waterproof rather than tubing
Medium confidence· Digital match
Too Faced Better Than Sex Volumizing & Lengthening Waterproof Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $14.01 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Benefit Cosmetics BADgal BANG! Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautyCosts $23.01 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Dior Diorshow Overvolume Extreme Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephoraCosts $15.01 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Lancôme Monsieur Big Volumizing Mascara
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta BeautyCosts $14.01 moreNothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
RMS Beauty Straight Up Volumizing Peptide Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta Beauty$4 less (27%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
Maybelline Volum' Express The Falsies Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$2 less (13%)Nothing compared the same
Differences: 4 of 6 effects shared
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: formula, waterproof, shape and material. These are not listed for one or both products, so they neither help nor count against this match.
Differences: 4 of 6 effects shared
Medium confidence· Digital match
CoverGirl Lash Blast Clean Volume Mascara
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyShowing 12 of 29 matches
Prime Prometics PrimeLash Mascara in Black, against Milani Highly Rated Lash Extensions XL Volumizing Tubing Mascara in Black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Prime Prometics PrimeLash Mascara in Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $14.99 at Ulta Beauty
30 similar shades scored two ways: the overall match on effect, formula, waterproof wear and brush. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
