Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
SephoraYour shade $13 at Ulta Beauty
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $11 moreMatches: Very close colourSame cool undertoneSame shine: high shine
No material differences in the data we have.
Very close colour · High shine · Sheer
Ingredients (not scored): 0% ingredient overlap
Retailer shade note: berry
High confidence· Digital match
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $14 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
No material differences in the data we have.
Close colour · High shine · Buildable
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: deep red berry
High confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at Sephora
Ulta Beauty$27View at Ulta BeautySephoraCosts $32 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
High confidence· Digital match
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: LighterLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Bold Fuchsia Berry
High confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta BeautyCosts $10 moreMatches: Very close colourSame cool undertoneBoth claim non-sticky
Differences: Pink rather than berryLong-wearing rather than not listed (longevity)
Very close colour · Shimmer
Ingredients (not scored): 13% ingredient overlap
Differences: Pink rather than berry · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering holographic deep fuchsia
High confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourPlum rather than berry
Slight colour difference · High shine · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry
Medium confidence· Digital match
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Plum rather than berryLong-wearing rather than not listed (longevity)Does not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Deep Cool Plum
High confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta BeautyCosts $5 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourLighter
Slight colour difference · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: deep berry
High confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty$9.50 less (73%)Matches: Same shine: high shineBoth claim non-sticky
Differences: Neutral rather than cool undertonePlum rather than berryDoes not claim hydration
Close colour · High shine
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Plum rather than berry · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Lumilicious Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.50View at Ulta BeautySephoraCosts $27 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than not listed (longevity)
Retailer shade note: sheer plum
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $29 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourLighterRed rather than berry
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Does not claim non-sticky
Retailer shade note: a berry red cool undertone
Medium confidence· Digital match
Dior Addict Lip Glow Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $19 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourDeeper
Visibly different colour · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: Sheer berry, pH reactive
High confidence· Digital match
Clarins Lip Comfort Hydrating Oil
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than berry
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than berry
Retailer shade note: rich ruby pink w/shifting blue shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourDeeperRed rather than berry
Visibly different colour · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than berry
Retailer shade note: vivid cranberry red
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $13 moreMatches: Same shine: high shineBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourWarm rather than cool undertoneLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than not listed (longevity)
Retailer shade note: a nourishing touch of semi-sheer warm berry
High confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than not listed (longevity)
Slight colour difference · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: Cool Red
Medium confidence· Digital match
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPlum rather than berry
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry
Retailer shade note: sheer burgundy shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same shine: high shineBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertonePlum rather than berry
Slight colour difference · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Plum rather than berry
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautyUlta Beauty$0.01 less (0%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Lighter
Close colour · Sheer
Ingredients (not scored): 14% ingredient overlap
Differences: Lighter
Retailer shade note: sheer blackberry
High confidence· Digital match
Maybelline Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautySephoraCosts $29 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky
Visibly different colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky
Retailer shade note: Juicy Finish
Medium confidence· Digital match
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneBoth claim hydration
Differences: Does not claim non-sticky
Close colour
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim non-sticky
Medium confidence· Digital match
Dr. Dennis Gross Skincare DermInfusions Plump + Repair Tinted Lip Treatment with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourMauve rather than berry
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than berry
Retailer shade note: roseberry mauve shimmer
High confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $5 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourRose rather than berry
Visibly different colour · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than berry
Retailer shade note: soft rosewood
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $30 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Plum rather than berrySheer tint rather than high shine (shine)Long-wearing rather than not listed (longevity)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Plum rather than berry · Sheer tint rather than high shine (shine) · Long-wearing rather than not listed (longevity)
Retailer shade note: Sheer Plum
High confidence· Digital match
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $5 moreMatches: Same cool undertoneSame shine: high shineBoth claim non-sticky
Differences: Noticeably different swatch colourLighterRed rather than berry
Visibly different colour · High shine · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Red rather than berry
Retailer shade note: chocolate red
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $11 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)
Visibly different colour · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: berry
High confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $12 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourRed rather than berryLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than berry · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: deep cherry with pink sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $29 moreMatches: Same cool undertoneSame shine: high shineBoth claim hydration
Differences: Noticeably different swatch colourDeeperRed rather than berry
Visibly different colour · High shine
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Red rather than berry · Does not claim non-sticky
Retailer shade note: Glaze Finish
Medium confidence· Digital match
Dior Lip Glow Oil Hydrating High-Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraShowing 12 of 29 matches
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Wild, against Morphe Dripglass Glazed High Shine Lip Gloss in Berry Stained. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in Wild.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
SephoraYour shade $13 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
