Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
9 of 30 matches
Only showing matches with buildable coverage.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $50 at Ulta Beauty
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $50 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$1 less (2%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Buildable rather than light coverageNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephora$13 less (26%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Buildable rather than light coverageNo SPF
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than light coverage · No SPF
Retailer shade note: Medium skin with golden undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty(product price)$36 less (72%)Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than light coverageNo SPF
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No SPF
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$36 less (72%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than light coverageNo SPF
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · No SPF
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourClaims 24-hour wear
Differences: Olive rather than warm undertoneRadiant rather than natural finishBuildable rather than light coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Radiant rather than natural finish · Buildable rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol · No SPF
Retailer shade note: medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$3.10 less (6%)Matches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Matte rather than natural finishBuildable rather than light coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than light coverage · Contains drying alcohol · No SPF
Low confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyTarget$20 less (40%)Matches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetThe closest shade to NARS Pure Radiant Tinted Moisturizer SPF 30 Santiago (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Biscuit
Sucre D'orge
$36
8.5 Medium-Tan
$36
3W
$38
4W Warm
$42
36S medium-tan sand
$32
Graham Cracker 4.1 Golden
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 13 Light Sand, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Santiago. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 13 Light Sand.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation in Tres Leches 320G, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Santiago. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Tres Leches 320G.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 13 Light Sand
WalmartYour shade $50 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation Tres Leches 320G
SephoraYour shade $50 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
