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Pure Radiant Tinted Moisturizer SPF 30 Alaska dupes and alternatives NARS

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free3Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Pixi On-the-Glow BASE Foundation Moisture Stick Beige

The equivalent shade and the most similar foundation overall.

Your shade
NARS
AlaskaChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Light coverage
The match
Pixi
Beige
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
76
Shade match
96out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$28 less (56%)

Your shade $50 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Vanilla 120B
    Shade match 93
    $37SephoraSephora$13 less (26%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than light coverage · No SPF

    Retailer shade note: Fair skin with pinky-beige undertones

    Medium confidence· Digital match

    View match
  2. #3 · Yepoda

    The Dewy Day

    1W
    Shade match 93
    $39SephoraSephora$11 less (22%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than light coverageNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than light coverage · No SPF

    Retailer shade note: Fair shade with warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    001
    Shade match 85
    $18.49Ulta BeautyUlta Beauty$31.51 less (63%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than light coverageNo SPF

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than light coverage · No SPF

    Retailer shade note: fair with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NARS Pure Radiant Tinted Moisturizer SPF 30 Alaska (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Radiant Creamy Concealer

    Nougatine

    NARS Radiant Creamy Concealer, shade Nougatine

    • Close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Looks identical
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Looks identical
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Very close colour
    • Fair · Warm · golden undertone

    $30

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Beige, against NARS Pure Radiant Tinted Moisturizer SPF 30 in Alaska. Every attribute compared, with its share of the score.

ComparedYour shadeAlaskaClosest matchBeigeScore
Shade match55% of overall96
Colour93#f7d6b0#fcd7b3Very close colourColour difference 1.8 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Dry, normalCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Beige.

Same or better

  • $28 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than light coverage
  • No fragrance listed

Different

  • Does not claim a lightweight feel
  • No SPF

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapSilicone-based vs oil-based; silicone high vs none
View full match

Where to buy Beige

Match price
$22Ulta BeautyUlta Beauty
$28 less (56%)

Your shade $50 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.