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Soft Matte Complete Concealer Affogato dupes and alternatives NARS

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
001 Cool Ivory
Depth and undertone: Very fair · Cool
Finish and coverage: Natural finish
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 8B porcelain beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
8B porcelain beige
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
88
Skin (Skin suitability)
100
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 89
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very fair skin w/ cool pink undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    1 Fair
    Overall 84
    $36SephoraSephoraSame price

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  3. Overall 71
    $32SephoraSephora$4 less (11%)

    Matches: Same cool undertoneSame medium coverageClaims a skin-like finish

    Differences: Radiant rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: very light with cool pink undertones

    Medium confidence· Digital match

    View match
  4. Overall 81
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: for cool undertones

    High confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2 Fair
    Overall 82
    $36SephoraSephoraSame price

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    345 Oatmeal
    Overall 79
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12N fair neutral
    Overall 89
    $32SephoraSephora$4 less (11%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. Overall 74
    $38SephoraSephoraCosts $2 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    38
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra light with cool undertones

    High confidence· Digital match

    View match
  9. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Overall 88
    $32SephoraSephora$4 less (11%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    330 Ivory
    Overall 77
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    340 Fawn
    Overall 77
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  12. #14 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Very Light 1
    Overall 72
    $22SephoraSephora$14 less (39%)

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  13. Overall 75
    $36SephoraSephoraSame price

    Matches: Same cool undertoneBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: fairest with rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    3 Fair
    Overall 80
    $36SephoraSephoraSame price

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    325 Eggshell
    Overall 77
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Radiant Creamy Concealer

    Affogato
    Overall 75
    $36SephoraSephoraSame price

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Radiant rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for oily skin

    Retailer shade note: L1.25 - very light with cool undertones

    High confidence· Digital match

    View match
  17. Overall 75
    $36SephoraSephoraSame price

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    355 Vanilla
    Overall 75
    $15.99Ulta BeautyUlta Beauty(product price)$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. Overall 73
    $36SephoraSephoraSame price

    Matches: Same cool undertoneBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very fair with rosy undertones

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 10 Alabaster
    Overall 75
    $22$32SephoraSephora$14 less (39%)

    Matches: Similar undertone (neutral vs cool)Same medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  21. Overall 78
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    47
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  22. Overall 74
    $39SephoraSephoraCosts $3 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    67
    Wear & performance
    77
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin

    Retailer shade note: Very Fair, Cool Pink

    High confidence· Digital match

    View match
  23. Overall 72
    $36SephoraSephoraSame price

    Matches: Both claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    62
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  24. #26 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 01 Flax
    Overall 74
    $22$32SephoraSephora$14 less (39%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Overall 83
    $32SephoraSephora$4 less (11%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    320 Porcelain
    Overall 72
    $15.99Ulta BeautyUlta Beauty$20.01 less (56%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  27. #29 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair
    Overall 73
    $36SephoraSephoraSame price

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination skin

    Score details
    Shade match
    71
    Finish & visual result
    93
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination skin

    Retailer shade note: Fair with netural/warm undertones

    High confidence· Digital match

    View match
  28. Overall 72
    $30SephoraSephora$6 less (17%)

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    93
    Wear & performance
    47
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: very fair with neutral undertones

    High confidence· Digital match

    View match
  29. Overall 77
    $32SephoraSephora$4 less (11%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a foundation in your shade?

The closest shade to NARS Soft Matte Complete Concealer Affogato (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. NARS Soft Matte Complete Foundation

    Mali

    NARS Soft Matte Complete Foundation, shade Mali

    • Described as very deep, yours as very fair
    • Very deep · Neutral undertone

    $42

Closest foundations

  1. L'Oréal Paris Infallible Cushion Foundation

    15 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 15 Cool

    • Looks identical
    • Very fair · Cool undertone

    $19.99

  2. Sephora Collection Best Skin Ever Liquid Foundation

    02P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 02P

    • Looks identical
    • Very fair · Cool · pink undertone

    $24

  3. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    110

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 110

    • Looks identical
    • Very fair · Cool · pink undertone

    $40

  4. Givenchy Prisme Libre Glow Serum Blurring Foundation

    0.5C

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 0.5C

    • Looks identical
    • Very fair · Cool undertone

    $63

  5. Tarte Face Tape Full Coverage Foundation

    8B Porcelain Beige

    Tarte Face Tape Full Coverage Foundation, shade 8B Porcelain Beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $42

  6. Kryolan Professional Makeup Natural Fluid Foundation

    NP 4

    Kryolan Professional Makeup Natural Fluid Foundation, shade NP 4

    • Looks identical
    • Very fair · Cool · pink undertone

    $51.50

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory, against NARS Soft Matte Complete Concealer in Affogato. Every attribute compared, with its share of the score.

ComparedYour shadeAffogatoClosest shade match001 Cool IvoryScore
Shade match55% of overall97
Colour95#fee6d7#fde5d9Looks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 72/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 001 Cool Ivory.

Same or better

  • $25.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige, against NARS Soft Matte Complete Concealer in Affogato. Every attribute compared, with its share of the score.

ComparedYour shadeAffogatoClosest overall alternative8B porcelain beigeScore
Shade match55% of overall93
Colour89#fee6d7#f8dccbVery close colourColour difference 2.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 93/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 8B porcelain beige.

Same or better

  • $4 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory

Best price
$10.99Ulta BeautyUlta Beauty
$25.01 less (69%)

Your shade $36 at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 8B porcelain beige

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.