Soft Matte Complete Concealer Dark Coffee dupes and alternatives NARS
4.5 (4,186)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Same neutral undertone· Same medium coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same neutral undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
74
Finish & visual result
81
Wear & performance
58
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
$12.99Ulta Beauty(product price)$23.01 less (64%)4.3 (3,814)
Matches: Same matte finish
Differences: Slightly lighter· Slightly warmer undertone· Full rather than medium coverage
Score details
Shade match
72
Finish & visual result
81
Wear & performance
58
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Matches: Same medium coverage· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
72
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Differences: Slightly lighter· Slightly cooler undertone· Natural rather than matte finish
Score details
Shade match
70
Finish & visual result
62
Wear & performance
82
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Slightly warmer undertone
Score details
Shade match
65
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
63
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
62
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
56
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
The closest shade to NARS Soft Matte Complete Concealer Dark Coffee (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N78, against NARS Soft Matte Complete Concealer in Dark Coffee. Every attribute compared, with its share of the score.
ComparedYour shadeDark CoffeeClosest shade match4N78How they compareScore
Shade match55% of overall93
Colour60%95#5c3a29#5a3a27Looks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity30%2012-hour wear36-hour wearDifferent36-hour wear claimed against 12-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 61G espresso golden, against NARS Soft Matte Complete Concealer in Dark Coffee. Every attribute compared, with its share of the score.
ComparedYour shadeDark CoffeeClosest overall alternative61G espresso goldenHow they compareScore
Shade match55% of overall83
Colour60%87#5c3a29#57321fVery close colourColour difference 2.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared88
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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