Soft Matte Complete Concealer Café dupes and alternatives NARS
4.5 (4,186)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$30Ulta Beauty(product price)$6 less (17%)4.2 (7,617)
Matches: Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly warmer undertone
Score details
Shade match
63
Finish & visual result
62
Wear & performance
82
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed
$16.99Ulta Beauty(product price)$19.01 less (53%)4.4 (832)
Matches: Very close colour· Claims a skin-like finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
26
Wear & performance
72
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol
Matches: Same neutral undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Slightly lighter· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
26
Wear & performance
72
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains drying alcohol
$10.99Ulta Beauty(product price)$25.01 less (69%)4.1 (2,823)
Matches: Claims a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
70
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Slight colour difference · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
The closest shade to NARS Soft Matte Complete Concealer Café (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 147.5, against NARS Soft Matte Complete Concealer in Café. Every attribute compared, with its share of the score.
ComparedYour shadeCaféClosest shade match147.5How they compareScore
Shade match55% of overall88
Colour60%82#9d5e3a#a85f30Close colourColour difference 3.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared20
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared64
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 63/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N2, against NARS Soft Matte Complete Concealer in Café. Every attribute compared, with its share of the score.
ComparedYour shadeCaféClosest overall alternative4N2How they compareScore
Shade match55% of overall85
Colour60%76#9d5e3a#a06639Close colourColour difference 4.1 (0 is identical)
Overall match 80/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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