Soft Matte Complete Concealer Chocolat dupes and alternatives NARS
4.5 (4,186)·Deep tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims a skin-like finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly lighter· Olive rather than warm undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
67
Wear & performance
77
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily skin
Matches: Same warm undertone· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
71
Finish & visual result
62
Wear & performance
82
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed
Matches: Same warm undertone· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
62
Wear & performance
82
Skin suitability
84
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed
$15.99Ulta Beauty(product price)$20.01 less (56%)4.2 (1,617)
Matches: Same warm undertone· Same matte finish· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly lighter· Full rather than medium coverage
Score details
Shade match
69
Finish & visual result
81
Wear & performance
55
Skin suitability
50
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Matches: Claims transfer resistance· Claims a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
70
Wear & performance
38
Skin suitability
50
Close colour · Natural · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
62
Wear & performance
38
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Matches: Same matte finish· Both claim a blurring effect· Claims transfer resistance
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
60
Finish & visual result
93
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for tan skin with neutral cool undertones
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: tan with neutral cool undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Noticeably different swatch colour· Slightly lighter· Described as deep tan, yours as medium tan
Score details
Shade match
40
Finish & visual result
93
Wear & performance
88
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as deep tan, yours as medium tan · Olive rather than warm undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep tan, yours as medium tan
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
$10.99Ulta Beauty(product price)$25.01 less (69%)4.1 (2,823)
Matches: Claims a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
74
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
$10.99Ulta Beauty(product price)$25.01 less (69%)4.1 (2,823)
Matches: Claims a lightweight feel
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
74
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Slight colour difference · Natural finish
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/combination/oily skin
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
66
Finish & visual result
62
Wear & performance
38
Skin suitability
33
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
The closest shade to NARS Soft Matte Complete Concealer Chocolat (Deep tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Tan 4W, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.
ComparedYour shadeChocolatClosest shade matchTan 4WHow they compareScore
Shade match55% of overall89
Colour60%84#ae6c39#b5743cClose colourColour difference 3.1 (0 is identical)
Depth15%91Deep tanTanCloseDepth difference: 4.1
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared45
Finish35%0MatteLuminousDifferentLuminous finish rather than matte
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 495 Suede W, against NARS Soft Matte Complete Concealer in Chocolat. Every attribute compared, with its share of the score.
ComparedYour shadeChocolatClosest overall alternative495 Suede WHow they compareScore
Shade match55% of overall83
Colour60%75#ae6c39#9d673bClose colourColour difference 4.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared56
Longevity30%3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyDry, combination, sensitiveBoth marketed for combination skin
Overall match 81/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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