Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY12 dupes and alternatives Natasha Denona
4.5 (2,944)·Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Deep-Tan skin with a golden undertone
Matches: Very close colour· Same radiant finish· No drying alcohol listed
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
81
Wear & performance
58
Skin suitability
56
Very close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Olive rather than neutral undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
64
Wear & performance
54
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: very deep with neutral olive undertones
$18.99Ulta Beauty(product price)$33.01 less (63%)4.4 (40,035)
Matches: Near-identical swatch colour· Claims transfer resistance· Claims colour stability
Differences: Natural rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
62
Wear & performance
36
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Matches: Very close colour· Claims a skin-like finish· Claims a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
64
Wear & performance
54
Skin suitability
56
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
$13.99Ulta Beauty(product price)$38.01 less (73%)4.3 (33,167)
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
64
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines
Matches: Near-identical swatch colour· Both claim not settling into lines· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
88
Finish & visual result
55
Wear & performance
66
Skin suitability
28
Looks identical · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Very close colour· Both claim not settling into lines· Claims colour stability
Differences: Slightly warmer undertone· Natural rather than radiant finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
55
Wear & performance
66
Skin suitability
28
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
$49Ulta Beauty(product price)$3 less (6%)3.9 (4,681)
Matches: Very close colour· Same neutral undertone· Claims colour stability
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
35
Wear & performance
54
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NY12 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 11, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY12. Every attribute compared, with its share of the score.
ComparedYour shadeNY12Closest shade match11How they compareScore
Shade match55% of overall96
Colour60%94#b17242#ad7248Very close colourColour difference 1.6 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Maracuja Juicy Glow Tint in 46S Tan-Deep Sand, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NY12. Every attribute compared, with its share of the score.
ComparedYour shadeNY12Closest overall alternative46S Tan-Deep SandHow they compareScore
Shade match55% of overall85
Colour60%89#b17242#a97448Very close colourColour difference 2.4 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.6
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
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