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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y2 dupes and alternatives Natasha Denona

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol8Vegan7Cruelty-free5Oil-free0With SPF3Mineral2

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13 of 30

Only showing matches with medium coverage.

Closest shade match: Maybelline Instant Age Rewind Eraser Treatment Foundation 110

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
Y2Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
110
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12.98WalmartWalmart
$39.02 less (75%)

Your shade $52 at Sephora

WalmartView at Walmart

Closest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 5W Del Mar

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
Y2Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Tower 28 Beauty
5W Del Mar
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
63
Skin (Skin suitability)
33
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$16 less (31%)

Your shade $52 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Givenchy

    Prisme Libre Glow Serum Blurring Foundation

    1.5W
    Shade match 95
    $63SephoraSephoraCosts $11 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair
    Shade match 95
    $39SephoraSephora$13 less (25%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for normal skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: fair complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    030 Fair
    Shade match 90
    $52SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Maracuja Juicy Glow Tint

    12N Fair Neutral
    Shade match 79
    $42Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: fair skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Glow Tint

    16B Fair-Light Beige
    Shade match 77
    $42Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$44 less (85%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · RMS Beauty

    ReEvolve Natural Finish Foundation

    00
    Shade match 86
    $59Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: light shade for fair skin

    Medium confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    10 Ivory
    Shade match 90
    $18.99Ulta BeautyUlta Beauty$33.01 less (63%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    59
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W0.5 Warm Light
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$38.01 less (73%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier I
    Shade match 94
    $68SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Fair to light warm undertone

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 91
    $52Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    57
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim not settling into lines

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y2 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Looks identical
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Very close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    011 Vanilla

    Maybelline Fit Me Natural Finish Concealer, shade 011 Vanilla

    • Very close colour
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Treatment Foundation in 110, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y2. Every attribute compared, with its share of the score.

ComparedYour shadeY2Closest shade match110Score
Shade match55% of overall99
Colour99#fce1c1#fbe1c1Looks identicalColour difference 0.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Treatment Foundation in 110.

Same or better

  • $39.02 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed
  • Adds SPF 20

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedSPF 20
OverlapUnknown-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 5W Del Mar, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y2. Every attribute compared, with its share of the score.

ComparedYour shadeY2Closest overall alternative5W Del MarScore
Shade match55% of overall95
Colour91#fce1c1#f9e1bdVery close colourColour difference 2.1 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared63
Longevity9018-hour wear16-hour wearClose16-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 5W Del Mar.

Same or better

  • $16 less
  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Both claim 16-hour wear
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for normal/dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Instant Age Rewind Eraser Treatment Foundation 110

Best price
$12.98WalmartWalmart
$39.02 less (75%)

Your shade $52 at Sephora

WalmartView at Walmart

Closest overall alternative

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 5W Del Mar

Best price
$36SephoraSephora
$16 less (31%)

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.