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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P10 dupes and alternatives Natasha Denona

Deep · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 470

The equivalent shade: scored on colour, depth and undertone only.

The match
Fenty Beauty
470
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
$8 less (15%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 32

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Pat McGrath Labs
Deep 32
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Match price
$69Ulta BeautyUlta Beauty
Costs $17 more

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 93
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    32W Visionary
    Shade match 96
    $47SephoraSephora$5 less (10%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $44SephoraSephora$8 less (15%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  7. #9 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 1W
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: Deepest with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $53Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$44 less (85%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    25W
    Shade match 96
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  11. Shade match 89
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Juvia's Place

    I am Magic Natural Radiance Foundation

    205 Tanzania
    Shade match 83
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. Shade match 96
    $69SephoraSephoraCosts $17 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match
  14. Shade match 88
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    36W Remarkable
    Shade match 91
    $47SephoraSephora$5 less (10%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deep warm

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $39Ulta BeautyUlta Beauty(product price)$13 less (25%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 86
    $58SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    45
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P10 (Deep · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

  5. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 470, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P10. Every attribute compared, with its share of the score.

ComparedYour shadeP10Closest shade match470Score
Shade match55% of overall97
Colour96#834622#7e4624Looks identicalColour difference 1.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared53
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 470.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims transfer resistance
  • No drying alcohol listed

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 32, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P10. Every attribute compared, with its share of the score.

ComparedYour shadeP10Closest overall alternativeDeep 32Score
Shade match55% of overall94
Colour96#834622#824727Looks identicalColour difference 1.2 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Warm · peachNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4018-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Deep 32.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same radiant finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 470

Best price
$44SephoraSephora
$8 less (15%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Deep 32

Match price
$69Ulta BeautyUlta Beauty
Costs $17 more

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.