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Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P10 dupes and alternatives Natasha Denona

Deep · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol4Vegan0Cruelty-free0Oil-free0With SPF1Mineral1

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Only showing matches with full coverage.

Closest shade match: KimChi Chic Beauty A Really Good Foundation 135D

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
P10Change shade
Depth and undertone: Deep · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
KimChi Chic Beauty
135D
Depth and undertone: Deep · Warm
Finish and coverage: Natural matte · Full coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$23 less (44%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: J.Cat Beauty Perfextion Long Wearing Foundation Sweet Coco

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
P10Change shade
Depth and undertone: Deep · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
J.Cat Beauty
Sweet Coco
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
73
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$3.89Ulta BeautyUlta Beauty
$48.11 less (93%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 87
    $10Ulta BeautyUlta Beauty$42 less (81%)

    Matches: Very close colourSame radiant finishNo drying alcohol listed

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    56

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 96
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)No drying alcohol listed

    Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P10 (Deep · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KimChi Chic Beauty A Really Good Foundation in 135D, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P10. Every attribute compared, with its share of the score.

ComparedYour shadeP10Closest shade match135DScore
Shade match55% of overall96
Colour93#834622#7d4725Very close colourColour difference 1.7 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared52
Finish34RadiantNatural matteDifferentNatural matte finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall56
Skin type56Normal, dry, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry skin
Overall match 79/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 135D.

Same or better

  • $23 less
  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural matte finish instead of radiant
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

J.Cat Beauty Perfextion Long Wearing Foundation in Sweet Coco, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P10. Every attribute compared, with its share of the score.

ComparedYour shadeP10Closest overall alternativeSweet CocoScore
Shade match55% of overall87
Colour94#834622#7d431eVery close colourColour difference 1.6 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · peachNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7018-hour wearLong-wearingSome differenceYour product claims 18-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Sweet Coco.

Same or better

  • $48.11 less
  • Very close colour
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

KimChi Chic Beauty A Really Good Foundation 135D

Match price
$29Ulta BeautyUlta Beauty
$23 less (44%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

J.Cat Beauty Perfextion Long Wearing Foundation Sweet Coco

Best price
$3.89Ulta BeautyUlta Beauty
$48.11 less (93%)

Your shade $52 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.