Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 dupes and alternatives Natasha Denona
4.5 (2,944)·Medium · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim 16-hour wear
Differences: Natural rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: MD2.3 - medium-deep with warm undertones
Matches: Very close colour· Same warm undertone· No drying alcohol listed
Differences: Natural rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
55
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same warm undertone· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
43
Wear & performance
82
Skin suitability
28
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with warm undertones
$18.99Ulta Beauty(product price)$33.01 less (63%)4.4 (40,035)
Matches: Very close colour· Same warm undertone· Claims transfer resistance
Differences: Natural rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
36
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim 16-hour wear· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
62
Wear & performance
58
Skin suitability
60
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: MD3 - medium-deep with neutral undertones, and a golden tone
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
93
Finish & visual result
61
Wear & performance
54
Skin suitability
28
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for normal/dry skin
Retailer shade note: tan with warm-olive undertones
Matches: Very close colour· Both claim 16-hour wear· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: MD2.6 - medium-deep with neutral undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
43
Wear & performance
82
Skin suitability
28
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Both claim 16-hour wear· Claims transfer resistance
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: MD2 - medium-deep with warm undertones, and an olive tone
Matches: Near-identical swatch colour· Both claim a blurring effect· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
54
Skin suitability
33
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
55
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium deep, neutral undertones
The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y10 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10. Every attribute compared, with its share of the score.
ComparedYour shadeY10Closest shade match260 Golden SunHow they compareScore
Shade match55% of overall99
Colour60%99#ce9562#cf9460Looks identicalColour difference 0.5 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay 24H Skin Tint + Vitamin C in 330, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y10. Every attribute compared, with its share of the score.
ComparedYour shadeY10Closest overall alternative330How they compareScore
Shade match55% of overall92
Colour60%92#ce9562#d19261Very close colourColour difference 1.9 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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