Beautler.Your beauty butler

Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN9 dupes and alternatives Natasha Denona

Light medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol2Vegan2Cruelty-free1Oil-free0With SPF1Mineral1

Avoid an ingredient

Sort

5 of 31

Only showing matches with a radiant finish.

Closest shade match: Maybelline Super Stay 24H Skin Tint + Vitamin C 312

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Natasha Denona
YN9Change shade
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
312
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Full coverage
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$34.01 less (65%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Forever Skin Glow Foundation 4WO Warm Olive

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Natasha Denona
YN9Change shade
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
The match
Dior
4WO Warm Olive
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Radiant · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $8 more

Your shade $52 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Super Serum Skin Tint SPF 40

    Baikal ST9.5
    Shade match 96
    $48SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: Medium with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    640 Malta
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$28 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: No blurring effect claimedDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    4.5-5.5 Rich Medium
    Shade match 93
    $20.99Ulta BeautyUlta Beauty$31.01 less (60%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation YN9 (Light medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8.5 Medium-Tan

    • Looks identical
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Sucre D'orge

    NARS Soft Matte Complete Concealer, shade Sucre D'orge

    • Looks identical
    • Light medium · Warm · peach undertone

    $36

    SephoraView at Sephora
  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 94 Deep Neutral

    Clinique Even Better All-Over Concealer + Eraser, shade WN 94 Deep Neutral

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay 24H Skin Tint + Vitamin C in 312, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN9. Every attribute compared, with its share of the score.

ComparedYour shadeYN9Closest shade match312Score
Shade match55% of overall96
Colour95#e4aa73#dfa673Looks identicalColour difference 1.5 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 2.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosecandidate undertone inferred
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay 24H Skin Tint + Vitamin C in 312.

Same or better

  • $34.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Dior Forever Skin Glow Foundation in 4WO Warm Olive, against Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN9. Every attribute compared, with its share of the score.

ComparedYour shadeYN9Closest overall alternative4WO Warm OliveScore
Shade match55% of overall92
Colour95#e4aa73#e0a978Looks identicalColour difference 1.5 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone80Warm · yellowOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity7018-hour wear24-hour wearSome difference24-hour wear claimed against 18-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 4WO Warm Olive.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Buildable rather than medium coverage

Different

  • Olive rather than warm undertone
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol denat.)Listed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Super Stay 24H Skin Tint + Vitamin C 312

Match price
$17.99Ulta BeautyUlta Beauty
$34.01 less (65%)

Your shade $52 at Sephora · product price; shade not separately priced · lowest price $13.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Forever Skin Glow Foundation 4WO Warm Olive

Best price
$60SephoraSephora
Costs $8 more

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.