Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
11 of 30 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$16 less (29%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Olive rather than neutral undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than neutral undertone
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$41.01 less (75%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonTarget$40.01 less (73%)Matches: Same medium coverage
Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at Target
SephoraCosts $14 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Described as tan, yours as deepSlightly cooler undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Described as tan, yours as deep · Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed
Retailer shade note: tan rosy
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$7 less (13%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Described as medium, yours as deepSlightly warmer undertoneNatural rather than matte finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Described as medium, yours as deep · Slightly warmer undertone · Natural rather than matte finish · Contains drying alcohol
Retailer shade note: medium with warm undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$15 less (27%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Described as medium, yours as deepNo skin-like finish claimedContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as deep · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: medium neutral
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$15 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Described as medium, yours as deepOlive rather than neutral undertoneNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as deep · Olive rather than neutral undertone · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: medium olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephora$15 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Described as medium, yours as deepSlightly warmer undertoneNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Described as medium, yours as deep · Slightly warmer undertone · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: medium golden olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sThe closest shade to Natasha Denona HY-GLAM Powder Foundation NY11 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N8
$16.99
385
$30
410 Almond
$15.99
WN 114 Golden
$22
33.5 Tan Natural
$30
Deep Caramel
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Natural Blur Powder Foundation in 9WN, against Natasha Denona HY-GLAM Powder Foundation in NY11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 9WN.
2 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ulta Beauty Collection Complexion Crush Foundation in Tan Peach, against Natasha Denona HY-GLAM Powder Foundation in NY11. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Complexion Crush Foundation in Tan Peach.
3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation 9WN
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Complexion Crush Foundation Tan Peach
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
