Beautler.Your beauty butler

HY-GLAM Powder Foundation Y12 dupes and alternatives Natasha Denona

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 26 Medium Warm

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y12Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
26 Medium Warm
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
70
Shade match
91out of 100
Colour
88
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9WN
    Shade match 89
    $38Ulta BeautyUlta Beauty(product price)$17 less (31%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    70

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    110 Classic Tan
    Shade match 84
    $18.99Ulta BeautyUlta Beauty$36.01 less (65%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    66
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Shade match 90
    $14.40$24Ulta BeautyUlta Beauty$40.60 less (74%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #5 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$40.01 less (73%)

    Matches: Same medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    70

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  5. #6 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Warm
    Shade match 40
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperDescribed as tan, yours as deepContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Described as tan, yours as deep · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match
  6. #7 · Charlotte Tilbury

    Airbrush Flawless Foundation

    10 Neutral
    Shade match 40
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Described as tan, yours as deepNeutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as tan, yours as deep · Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match
  7. #8 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Warm
    Shade match 40
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Described as medium, yours as deepContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as medium, yours as deep · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  8. #9 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Neutral
    Shade match 40
    $52SephoraSephora$3 less (5%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Described as tan, yours as deepNeutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Described as tan, yours as deep · Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation Y12 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    390

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390

    • Very close colour
    • Medium · Warm · yellow undertone

    $30

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Close colour
    • Medium light · Warm · golden undertone

    $8

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Slight colour difference
    • Medium · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 26 Medium Warm, against Natasha Denona HY-GLAM Powder Foundation in Y12. Every attribute compared, with its share of the score.

ComparedYour shadeY12Closest match26 Medium WarmScore
Shade match55% of overall91
Colour88#db9759#e79d60Very close colourColour difference 2.6 (0 is identical)
Depth91MediumMedium lightCloseDepth difference: 4.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70CombinationCombination, normal, oily, sensitiveBoth marketed for combination skin
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 26 Medium Warm.

Same or better

  • $17 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Runs slightly lighter

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy 26 Medium Warm

Best price
$38SephoraSephora
$17 less (31%)

Your shade $55 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.