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HY-GLAM Powder Foundation Y12 dupes and alternatives Natasha Denona

Medium · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol5Vegan2Cruelty-free2Oil-free0With SPF0Mineral3

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6 of 30

Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation D 31

The equivalent shade and the most similar foundation overall.

Your shade
Natasha Denona
Y12Change shade
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Medium coverage
The match
Kryolan Professional Makeup
D 31
Depth and undertone: Medium
Finish and coverage: Matte · Buildable coverage
Overall match
81out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
60
Skin (Skin suitability)
68
Shade match
85out of 100
Colour
88
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$46.90Ulta BeautyUlta Beauty
$8.10 less (15%)

Your shade $55 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$25 less (45%)

    Matches: Same warm undertoneBoth claim a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 70
    $30TargetTarget$25 less (45%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  3. #4 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 53
    $30TargetTarget$25 less (45%)

    Matches: Both claim a skin-like finishClaims long-wearingBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    53
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    70

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed

    Low confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12C
    Shade match 40
    $14Ulta BeautyUlta Beauty(product price)$41 less (75%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Described as medium, yours as deepSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with cool pink undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  5. #6 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.5C
    Shade match 40
    $14Ulta BeautyUlta Beauty(product price)$41 less (75%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Described as medium, yours as deepBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as medium, yours as deep · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match

Looking for a concealer in your shade?

The closest shade to Natasha Denona HY-GLAM Powder Foundation Y12 (Medium · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    390

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390

    • Very close colour
    • Medium · Warm · yellow undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Chestnut

    • Close colour
    • Medium light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    143

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Slight colour difference
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 31, against Natasha Denona HY-GLAM Powder Foundation in Y12. Every attribute compared, with its share of the score.

ComparedYour shadeY12Closest matchD 31Score
Shade match55% of overall85
Colour88#db9759#e3934cVery close colourColour difference 2.6 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70Warm · yellowUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 81/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 31.

Same or better

  • $8.10 less
  • Very close colour
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Contains isopropyl alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (isopropyl alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Where to buy D 31

Best price
$46.90Ulta BeautyUlta Beauty
$8.10 less (15%)

Your shade $55 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.